How transparency can boost your marketing efforts
George Papdan The world is a weird place. Right now, we’re no longer judging a product based on the intrinsic…
George Papdan
What is the difference between HVLP and airless sprayers?
When hearing the words spray paint, the first image that pops up in people’s mind is probably an…
Grand entrance: the value of using splash pages for your website
Corporate keynotes are usually a bore. Sure, you might regularly get caught up in the hype for the…
The power of storytelling in content marketing
Everything has a story. From small to big, everything has a meaning, including marketing strategy. Even big brands…
This is the proper way to respond to public tragedy on social media as a brand
Nobody wants disasters and tragedies to happen. But, in the end, those are inevitable and no one can…
Commuting in style: how luxury car tax works
If you’re given the opportunity to pick any car in history to own, what car would you choose?…
Be interactive with your customers using these important web design elements
Building a high quality website is not that easy sometimes, but when it comes to having a business,…
The anonymity of music production in the modern world
I can’t remember when I first read or heard the term, but the term ‘lean back listening’ is…
Design flaws: 4 common UI design mistakes plaguing today’s websites
User interface is probably one of the 21st century’s most important languages. I mean, people are simply talking…
Essential typography tips for designing your website
With constantly changing technology and trends, people do almost everything online. Starting from ordering online transportation, shopping, even…
How you should wash your car by using water blasters
When it comes to putting some miles on your four-by-four, there’s not a lot of experience that could…
Why you should start using email marketing and SEO in 2018
SEO and business are like two different things with the same goal: success. You can never separate SEO…
Why you should apply primer coat before painting
In 2005, BBC Radio 4 held a poll asking the public on what they consider to be Britain’s…
‘Tis the season: 4 tips to get your website ready for the holidays
Keeping up the holiday spirit is important at this time of year, even in the digital landscape of…
Breaking down the exaggerated myths of ceramic coating
We, as a generation, are probably the vainest group of people to have walked the earth. Every minute…
What should you put on your small business website?
When you have a website for your business, what is the first thing that comes into your mind?…
In high spirits: taxes and the price we pay for grog
Here’s a solid refresher for those of you who might’ve forgotten about this one little factoid. In 2013,…
Fire sale: always be aware of the dangers of ‘buying the dips’
In automotive parlance, there’s this term that is referred to as barn finds. The term itself refer to…
Managing the numbers: 4 basic accounting tips for those just starting out
It sounds silly but the first time I went on a business trip by myself was probably one…
Wood detailing: choosing between varnish and lacquer
One of my favourite guitars of all time is the classic Fender Stratocaster and there’s this one particular…
The cost of money: how interest rates affect the market
For the majority of last year, the business world was locked in suspense over a possible interest rate…
Cool paints: how heat-reflective coating can help you in summer
No matter where your political opinions lie, rising heat levels is probably one of the biggest issues affecting…
How to make harmonious social media and content marketing strategies
In the business world, there are many aspects that can make a better business plan, starting from marketing,…
Why businesses should consider illustration over photography
One of the things marketers love to tell themselves is that content is king. Of course, it’s natural…
The landscape of cybersecurity investments
It wasn’t that long ago that cybersecurity was little more than a buzzword. It’s not that it’s unimportant,…