We all live in a world where technology is becoming more and more developed and our behaviour is influenced by these trends. Mobile phones, laptops, etc. are equipped with more useful and highly accurate features like social media and other apps that enable you to lead an easier life because the technology is constantly developing.
Now with useful and modern tools, people find it easier to complete their daily work, especially those who are business owners. Business owners use different kinds of technology to promote their brand, especially now that things are made easier using mobile phones. Yes, with mobile phones, you can even monitor your business’ progress.
Now that we mention mobile phones, we can’t help but relate it to something we all are familiar with: social media. Don’t you notice that people nowadays are more preoccupied by their mobile phones because of social media? Yes, because people use social media for so many purposes and its influence has been undeniably strong even until now, especially for business owners. No wonder they hire social media companies to help them with social media marketing in order to improve their company’s online presence.
In 2018, everything also escalates to a point where you must keep up with the trends in order to succeed, especially if you own a business. Even in the early months of 2018, we are seeing a big following and shift in various trends. So, why is social media also important in the business world?
The importance of social media
Social media is a tool for communication between one person to another. Basically, people need social media to keep in touch with their friends, colleagues, team mates, and now, people need it as a means of communicating with their clients or customers, as well as promoting their brand.Just as important as using social media, is having a broad range of platforms in your business profile.
You can use social media to express yourselves to the world, but in the business world, it’s all business and fun! Why? While you are promoting your brand and products or services, you are also entertaining and educating people at the same time. Also, with the use of social media, you can reach a wider audience and that can help you build and increase your brand awareness.
Social media marketing trends in 2018
With the importance of social media in mind, you should think of a way to keep people interested in your social media profile. These trends can help you to do so:
Snapgram (Known as Instagram stories)
Although Snapchat was the first app that lets you share videos that will be deleted after 24 hours, Instagram started their Instagram story around 2016, and it has worked so well that Facebook gave it a shot as well. It is not surprising that within the first year of Instagram story debut, it has excelled Snapchat’s view count, especially with its huge audience.
This can be a great opportunity for business owners to increase traffic to their website. If you want to add more traffic to your website, you can use Instagram stories on your Instagram account.
For example, you can promote your new products using Instagram story by also putting your website link in it, that way, people would click the link and go straight to your website to see your mentioned products. Also, you can include hashtags in it to help you reach more people and make your story easily discoverable by users.
Social media micro-influencers
While it might be faster and easier to hire a celebrity to promote or endorse your products, it could cost you a lot and if you don’t plan your business’s financial management carefully, you won’t get the results you want. However, if you want a more reasonable solution, then social media micro-influencers are the answer.
Social media micro-influencers may not be as popular as celebrities, but they are also celebrities in their own ways. Why is it more reasonable to hire micro-influencers? The answer is, not only do they set more affordable and reasonable price, but they also provide suggestions instead of flat out endorsing the brand.
For example, a famous beauty blogger who has more knowledge and experiences with beauty products can also recommend products better than celebrities who just promote. Also, this method is believed to be more effective as proven by the fact that 49% of people claim that they rely more on micro-influencers’ suggestions for their purchase decision.
It has now become more common to see businesses’ social media profiles live stream some of their activities to let people, especially their customers or clients, know what they are up to, and what is coming next in the business. This helps your customers or clients keep informed with your latest projects and of course, this can strengthen their trust on your brand. This can also help in telling people that your business is still running smoothly, because that way, people would not see your social media profile as a representation of an empty-promise-like business that is not up to date.
Augmented reality (AR)
Have you ever seen an object in your mobile phone’s screen, but you can’t actually see it directly without your mobile phone? That is what we call Augmented Reality (AR). With a more developed concept, AR has become the “wish list” every business needs in 2018.
Let’s say you own an online shop specialising in providing a variety of products, such as beauty products and fashion lines. Then you create an app to make it easier for your customers to order and buy your products. After that, you use AR for each product listed on your app. With AR, you can easily demonstrate your products because it provides more detailed information with interesting visual effects in 2D or 3D animations. Remember, better content creates better impressions for your brand image.
CEO of Papdan.com, a creative agency providing a suite of web development, design, E-Learning, application and mobile solutions, as well as SEO services.