Ensure your businesses thrives in 2018 by keeping up with SEO trends

All these years in life, we got so many lessons from living it. However, of all those many lessons, there is one lesson that us, as a human, can never forget: everything in life will change as time goes by.

The smartphones we are using right now may not be as good as next year’s one, the trendy clothes we are wearing now may be so out-dated next year, and the food people are crazy about this year, will soon go away when another new culinary trend appears next year.

We all strive for anything new and better to lead a more practical life, and so, people invented digital stuff, where communication, work, and other activities get easier and more practical.

Now, in 2018, we have reached a world where almost everything is digital, so we are expected to adjust with the changes and improvements. Yes, “changes and improvements” are better words to describe “New Year.”

Changes and improvements are crucial things in life, especially in business life, because most people who do business have to accept the fact that not everything is going to stay the same, and that one day, they will have to come up with more brilliant ideas to keep their business running smoothly.

Of course, now that almost everything is digital, businesses, small or big, need Search Engine Optimisation (SEO) to help them “spread” their brilliant business ideas to the world. SEO is the process of boosting a website’s visibility to increase traffic to the website.

If you are a business owner, you are going to need SEO services, and of course, like others, SEO also changes and improves with time. Want to know 2018’s SEO trends for your website’s improvement? Keep reading this article!

Voice search is the choice

Well, as the name states, voice search enables you to search for something on Google without having to type it. Just use your voice, and Google will find it for you. It is easier and much more practical, since normally humans can only type 40 words per minute, while they can speak 150 words per minute.

It is time efficient with easy and optimal results, right? No wonder voice search and digital assistants are more preferable nowadays, and it is possible that voice searches will increase to 50% by 2020.

Image and video search for the win

Research says the information that is processed to your brain is 90% visual, and just by looking at pictures, the visual information you see is processed 60,000 times faster to your brain than reading text. For that reason, Google may want to improve video and image search, seeing how people prefer visual online interactions.

Featured snippets for the answers

Now with featured snippets on Google, people will be shown a summary of the answer they are looking for, and this is very convenient. If your content is featured on Google, you will get a higher chance in attracting more visitors to your website.

Therefore, if you want to grab a featured snippet, your content should provide the right answer to the question asked on Google with good quality.

Not always Google

While Google still dominates the search engine world, third-parties like Yelp and Amazon, as well as Siri the digital assistant have become relevant search engines in their own way.

Therefore, in order to be more visible to the world, make sure you think about reaching a wider audience. Remember, things may change in the future.

Mobile-first indexing is first priority

Research says that 65% of internet users use mobile devices to surf the internet, so it is highly possible for the percentage to increase in 2018, since Google has been expecting mobile-first index.

People find it easier and more practical when they search for something on Google while they are on their way to somewhere or when they are in the middle of something outside.

For that reason, you have to prioritise mobile approach to your SEO process, because they sure don’t want slow loading pages, especially when they already find it convenient surfing the internet using their mobile device. So, make sure you improve your site speed that is mobile-friendly for the users.

That’s the SEO trends in 2018 that you should know to improve your website’s visibility and traffic. The first thing to remember when starting a business is that you have to accept changes and prepare for it.

Make a better content, reach to a wider web presence, prioritise mobile-friendly approach, and of course, adapt to any change and improvement, and your business will always run smoothly without so much hassle.

Mike Smith
Mike Smith
Executive Editor at Best in Australia. Mike has spent over a decade covering news related to business leaders and entrepreneurs around Australia and across the world. You can contact Mike here.
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