Is your business improving your website with Google Analytics?

Google Analytics
Wroclaw Poland- September 09th 2016: businessman prepares to install google adwords application on samsung a5. Google adwords is advertising system that allows to display sponsored links in google search results. Photo: Daniel Krason, Bigstock

Getting Started With Google Analytics For Your Website

If you’ve never used Google Analytics before or haven’t integrated it into your previous website plans, then this is perhaps something you need to change. Google Analytics is a key tool to help websites better monitor their web traffic, equipping them with the knowledge they meet to effect meaningful changes to their content.

Why Do Website Owners Need Google Analytics?

If you have a website and blog for your business or personal use, then Google Analytics will be important for you to consider. Google Analytics can help you address these important questions in a timely and strategic manner:

  • How many people visit the website?
  • Where are website readers located?
  • Is the website mobile friendly?
  • What websites send traffic to your website?
  • What marketing tools drive the most traffic to your website?
  • How many visitors to your website have been converted into customers?
  • How responsive is your website?
  • What is your website bounce rate?
  • What kind of content do visitors read the most?
  • What web pages do they spend the most time on?

Google Analytics can answer these and several other questions related to your specific needs, putting you firmly in the driver’s seat when it comes to delivering high-quality content that readers will find useful.

How Can Google Analytics Help To Improve Your Website?

Tracking website relevance has evolved over the years, which is giving marketers the right tools to ensure they create content significant to visitors. Here’s how Google Analytics can help to improve your website:

Examine Bounce Rate

Bounce rate is important for website owners to understand what is working and what isn’t. Consider the following scenarios:

  • You get enough visitors but they leave your website after skimming through the first page.
  • Your visitors do not interact in any way with your website interface.
  • Your visitors find it hard to navigate to different pages, get frustrated, and leave the page immediately.

If you notice a huge number of visitors leaving your website after just one page, you know you have a problem. This helps you better understand that you may have to make certain changes, whether it is to your call to actions, navigational ease or better content. Google Analytics can identify this problem, allowing you to solve it before it makes a significant impact on your business operations.

Study Potential New Business Markets

Google Analytics can help you look into geographical locations of where visitors to your website are coming from, allowing you to study the potential of opening up your business to new and relevant markets. Consider the following:

  • Visitors coming to your website from other markets could open up the potential of business expansion you never considered previously
  • Opportunity to expand offerings relevant to new markets to scale up business
  • Build on brand awareness in more markets to enhance profitability

New business markets could positively impact your bottom line, so use Google Analytics smartly to help you venture into new areas you previously haven’t considered for your company.

Review And Refresh Content To Resonate With Readers

Google Analytics helps you identify specific pages within your website that generate the most traction, while highlighting the ones that are less impressive. This can help you determine the strengths and weaknesses of your website, so you’re able to better deliver content that resonates with your readers. With Google Analytics, you can track the following:

  • Traffic
  • Results
  • Conversions
  • Bounce rates

Equipped with this information, you’ll be in a better position to alter the content on your website to better resonate with what your readers find more useful.

Study Specific Patterns Of Consumer Behaviour

Beyond simple analytics like click rates, you will also be able to extrapolate valuable patterns of consumer behaviour through Google Analytics. Here’s what you will be able to decipher when you employ it for your business website:

  • Visitor intent on your website
  • Pages most interacted with and specific action triggers within the website
  • Content that generates the most user interface
  • Pages that result in the highest bounce rates
  • Understand likes and dislikes more closely

Equipped with this level of valuable information, you’ll be able to make crucial changes to your website to enhance the overall visitor experience.  Once you’re able to create a website that users genuinely find useful, you’ll start to see your engagement and profits rise significantly.

Understand The Important Sources For Your Website Traffic

Sources that direct visitors to your website are significant when it comes to improving your online visibility. Google Analytics can help you determine the important sources for your website traffic. Here are some things you will be able to identify:

  • Understand where your traffic is coming from
  • Highlights if your web traffic source is paid or organic
  • Shows you what ads work best for web traffic generation
  • Discloses the best organic traffic methods for your business like blogs, social media etc
Understand The Devices Most Important To Your Business
Photo: Rawpixel.com, Bigstock

Armed with this level of in-depth information about sources for your web traffic, you will be in a strong position to make changes that can boost your overall business operations.

 

Direct Focus To High-Impact Web Pages For Maximum Sales Conversions

Since Google Analytics is able to determine the most high-impact pages that drive the most consumer action on your website, you’ll be in a stronger position to leverage those pages via Google ads and organic SEO efforts. Here’s what you will be able to determine:

  • Length of time consumers spend on specific pages on your website
  • Action that consumers take from each web page
  • Traffic levels and sources to particular web pages

Reviewing this level of data can help you convert your content into actual sales. Once you fully understand consumer behaviour on your website, turn those insights into actual business value by leveraging high-impact pages through different efforts like social media, organic SEO, search engine ads and other online marketing tactics.

Understand The Devices Most Important To Your Business

Users today access the Internet from all kinds of devices – whether desktops, laptops, mobile or tablets. Google Analytics equips you with important data on where your web traffic comes from the most. This will help you:

  • Optimise your content for specific devices
  • Write for devices for your web traffic is most coming from
  • Develop speed and responsiveness as part of your optimisation efforts

Google Analytics discloses vital data to help you better understand where your web traffic comes from, especially with mobile being adopted more than ever before as an Internet-browsing channel. If it isn’t already, make mobile and other device optimisation a key priority for your business based on the data you collect from your analysis.

Explore Keywords And Web Browsers Driving The Most Website Visits

Google Analytics is a key tool to help you identify the keywords and web browsers people use most to reach your website. Here are some things it helps you consider:

  • What terms do people use when trying to find products and services relevant to your business?
  • Are the keywords relevant to the products and services you want to offer?
  • Could you create more valuable keywords that drive qualified leads to your business?
  • Which keywords you could be found for which isn’t already on your priority list?
  • Which web browsers are frequently used by visitors?

With this level of information, you’ll be in a stronger position to identify the most important keywords and web browsers for your business. If you don’t have your website optimised for certain priority keywords and web browsers already, it’s time to refresh and re-do the content for your website for the best business results.

Offers Analysis Into Multiple Items For Your Website

Looking at just a single component like keywords or web traffic sources is futile for any business because you could end up missing out on the bigger picture without the whole context. With Google Analytics, you will:

  • Look into multiple items for your website
  • Make valuable decisions related to traffic generation
  • Identify new ways to build and convert leads with the whole picture presented to you

You cannot look at single components in isolation if you’re looking to enhance the value of your website for the benefit of potential customers.

The best part for your website is that the Google Analytics tool is available to you free, which means that you don’t have to make any significant investments to employ it for your business.

Google Analytics remains one of the most powerful instruments for reviewing web traffic. Arming you with an enormous amount of valuable data, you’ll be able to effect real changes for your long-term benefit. Any business that is looking to grow and expand their online operations will find a great deal of value from employing Google Analytics for their website needs.