What do marketers use to track SEO results?

Search Engine Optimisation has become increasingly popular as the digital world has grown in leaps and bounds over the past decade. As the majority of businesses seek to improve their search engine ranking, the skills and tools behind it are now extremely important. There is no use “improving” a business’s ranking if there is no way to measure it – has it really improved?

It can be difficult to know the correct and best SEO tools to help track the results. Hiring a trusted SEO firm is a good place to start, however it is important that, as a business, the metrics and software’s used are also known so there is an understanding of the working going on. Covering off these basic metrics of tracking SEO results, will help to improve ranking and user friendliness.

Google PageSpeed Insights

This page lets a business see how quick and user friendly their site (or landing page) is. Simply enter the URL and this handy software will provide a user experience rating by testing the loading time and experience of the page.

Additionally, it can do the same for mobile websites too! This is important as the majority of sites will require a separate mobile site due to the different structure and ability to load images and animations as opposed to a desktop. As well as providing this user experience rating, the site will highlight anything that can be improved whilst also congratulating you for anything that is working well for the site.

Google Analytics

Google Analytics is a complete web tracking software that collects web stats and search insights. This site collects data that allows you to see how many times your page appears in a search, when and the ranking that it has based on certain keywords.

Additionally, it shows the traffic through to the site, what search teams lead to people clicking on the link and whether people interacted with the site or not. This provides a deep insight into the relevance of keywords, the quality of the website and how often it appears in people’s searches.

Not only this, but there is also demographic information available such as the regions that people are in when searching, the device they are on and the language they are searching in (for those with pages in multiple languages). These features make Google Analytics one of the best SEO tools.

Google and Bing Webmaster’s

This page provides constant website analysis, alerts and error reports. This is a pretty basic site but one that can be very useful, especially when starting out and to see how well liked your site is.

It’s helpful for identifying any bugs and or indexing issues with your site providing a general overall view of what both Google and Bing think about your site from a search engine perspective. This is basically the most important step to creating a good website that appears in in results.

Google Keywords Planner

This tool is great for understanding what people are looking for. In order to have your website appear at the top of the search results, the keywords need to be in line with both what people are looking for and relevant to your site. By simply entering the keyword, keywords or phrases into this tool, Google with provide an array of statistics in relation to this.

Monthly search volume and competition for this keyword is useful to understand whether it is suitable or not. Not only this, but it will show a suggested bid amount to ensure that you aren’t allocating your budget to the wrong areas. Even better, Google will also provide you with a list of keywords and phrases that you might not have thought of to use.

SERP’s Rank Checker

This tool shows where the site ranks for each of the keywords and what keywords are more suited to certain landing pages based on rank. By entering each keyword it shows what sites rank for it. Entering in your site at the same time will show only where your site ranks. This software is effective to see the progress of changes to your sites keywords.

SEO Site Checkup

This is another page that provides a good overall summary of how the site performs from a search engine point of view. It highlights what is being done well and identifies the keywords that will be recognised by the search engine.

Not only this, it outlines how the website will actually appear in a search and whether this is the optimal strategy for the given site based on how search engine categorise and summarise information. Further, it will identify if there are any problems with the site, by comparing it to the average and/or recommended standard, and how they can be fixed. A good way to check your performance is Linkio – SEO management software.

Google Trends

This is a quick and easy tool to help get ahead of the pack and see which keywords are becoming popular or unpopular. By getting into the market earlier, there is a likely chance that your site will attract more visitors for the relevant keywords and therefore benefit.

Providing an overall trend of all things in Google’s search will aid you in bettering your site on the run and understanding how and why things change in search engine results.

Ultimately, the best SEO tools to use are the trusted Search Engine Optimisation marketing organisations who know the ins and outs back to front. Using an SEO firm in Australia, will ensure that there are monthly reports and areas for improvement constantly identified and managed. These sites are still very useful and a great way to see yourself how the business is performing.

Additionally, and as stated earlier, it is important to know what the SEO firm is doing for your business and have a brief understanding of how it all works to ensure that the results are satisfactory and can be managed and relayed to the rest of your business.

This set of free tools is a great start to understanding the ups and downs of search engine results and how to best improve the ranking and user friendliness of your website.

Mike Smith
Mike Smith
Executive Editor at Best in Australia. Mike has spent over a decade covering news related to business leaders and entrepreneurs around Australia and across the world. You can contact Mike here.
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