Web design has come a long way and when done well, a website can become a functional work of art. Your website is often the first point of call for potential customers and you want to create a good first impression.
We have compiled some of our favourite, upcoming web design trends which might change the way you view your next creation. Does your website fit into any of these categories?
Trend #1: Don’t underestimate the power of white space
White space is easy on the eye and it creates a clean backdrop for your images and text. Take out the background clutter and make the key features stand out. Visitors will stay longer and the focus will be on what is important.
Trend #2: Look at graphic design as artwork
Graphic design is no longer limited to your logo. Having beautifully drawn illustrations or a theme throughout your website creates consistency. Don’t be afraid to use your creative flair and come up with something unique.
Trend #3: Add a little humour to your content
Correct spelling and grammar are essential, but some humour will also be appreciated. Brands are creating buzz with quirky content and giving visitors something to remember them by.
Trend #4: Go for big, bold text
Your font needs to be easy to read, but this doesn’t mean you can’t be creative with your headings. Big, bold text is on trend and will help to draw readers in to the rest of your content.
Trend #5: Let video tell the story
Video is a way to connect directly to your readers and tell the story of your brand. It should be non-obtrusive and add value to your design. Consider placing a video on your “about us” page to share your company values.
Trend #6: Mix it up with Artificial Intelligence (AI)
AI chat bots may be a novelty, but they also serve a purpose. These are being increasingly used in web design as a way to communicate directly with visitors and answer any questions in real time. Over time they will adapt and be able to manage more difficult tasks.
Trend #7: Opt for professional photography
One current web design trend is the use of professional photography. Stock photos still have their place, but commissioning a photographer to capture unique imagery gives your brand distinction. A theme can be created using a brief to make your website one of a kind.
Trend #8: Be modern with block designs
You may have noticed more websites are moving towards a block-like design. Cards, grids and squares are all trends which utilise a modern theme with sharp edges. This works particularly well for an e-commerce store as it highlights the products individually.
Trend #9: Have fun with animations
Show off your skills and add some animations to your design. If you are careful not to reduce the speed of your website, they can be a fun addition. The best animations are subtle and don’t overwhelm the user.
Trend #10: Say hello to bright colours
While we aren’t recommending you create a fluorescent, blinding design – a splash of colour does have some appeal. Still stick with your white space, but add some bright accents without straying from your theme.
Trend #11: Step into the future with virtual reality
Virtual reality works better for some business types than others. For example, a real estate agent might provide users with a virtual tour of a property. This allows buyers to gain a realistic view of a home without having to leave their desk. If you have a product or service which could be experienced virtually, dive in get ready for the future!
Trend #12: Target your users
SEO is always going to be valuable, and a search engine optimisation agency is something which should be considered. This does not mean that you should target the search engines and forget your users. Quality content which is appealing to search engines AND consumers is a growing trend.
Trend #13: Make sure it is mobile friendly
Never ever neglect the mobile version of your website. Web designers are beginning to focus on the mobile version first as internet enabled tablets and phones are becoming more popular. Giving your users the option of an app will mean your brand is easily accessible, this equals more visitors.
These are just some of the most popular web design trends noticed by leading digital media companies which you should take notice of. Instead of purchasing an out of the box template, aim for something more individual and creative.
This will keep you ahead of your competition and give your business the best opportunity for success. Brainstorm your ideas, because technology is constantly evolving and anything is possible!
Executive Editor at Best in Australia. Mike has spent over a decade covering news related to business leaders and entrepreneurs around Australia and across the world.