Ways to use in LinkedIn for effective b2b content marketing strategy

The competition between companies in the same industry has been tighter and stronger since the technology keeps growing and developing.

Aside from that, forms of marketing have always been upgraded to another level that companies are required to keep producing new ideas and innovations when it comes to content marketing.

Whether it is B2B or B2C company, producing new ideas and innovations for content marketing strategy is a must. Now with so many platforms and tools to do that, it is time for us to spend time on improving our strategy for our business. Are you a B2B company owner? Keep reading to learn more.

Using LinkedIn for B2B content marketing strategy

Different from any other social media platforms, LinkedIn provides many advantages in its own way. Why? That’s because using LinkedIn, you can get better chances to connect with potential leads, since most LinkedIn users consist of senior level influencers and strong decision makers. With that alone, you can target specific audience depending on your business, as well as connect with them through speaking directly to them.

LinkedIn also publish inspiring and insightful articles or videos that allow you to be inspired to make effective and strong content strategy.

You can also publish your own articles that can promote your business credibility and brand awareness in more effective way than just posting articles on your own website.

Why? That’s because using your own LinkedIn content can increase the chance of being endorsed by other reputable professionals and business leaders in your industry when they interact with your post.

How to create effective content marketing strategy on LinkedIn

You may probably guess it, but it is true that in order to stay strong in your business, you have to keep updating and posting your articles to inspire people. When it comes to LinkedIn, it is about being inspired or inspiring others.

Just like writing articles daily on your website, you also have to write daily inspirational articles on your LinkedIn account. However, make sure your articles on LinkedIn are based on thought-provoking and idea-enhancing for people, so that they can read your articles while thinking at the same time.

Aside from that, bring out the best leadership-like articles created from your inspiring business behaviour that will not only make people inspired but also directed to the right path. Remember that your articles will represent you and your company; therefore, don’t write it half-heartedly, or people will not be inspired.

Another way to bring effective content marketing strategy through LinkedIn is by promoting your company values by video marketing. Videos can tell great stories about your brand. In fact, it is one of the most effective ways in promoting a brand.

LinkedIn has been working on video marketing to help you and other users reach your target audience and engage better with them using visual content. Also, they provide a call to action (CTA) button on the video post. With CTA button, you can get more leads and more people to register or join for any action you provide.

That being said, before doing that, it is better for you to start answering these questions first:

  • Who is your target audience? Take a note of the age range, location and interests
  • Are they using LinkedIn regularly?
  • What are your specific goals?
  • Do you have the deadline? If yes, write down the deadline and how long you are going to achieve your goals
  • What are your plans?
  • Do you have a back-up plan if, in worst case scenario, your original plan fails?

If you have got the answer for these questions, then you can start making plans for LinkedIn content strategies. Of course, you should start with article topic plan for fresh articles. Make sure the topics are intriguing and curiosity-attracting, so that your readers will get some answers in your articles.

George Papdan
George Papdan
CEO of Papdan.com, a creative agency providing a suite of web development, design, E-Learning, application and mobile solutions, as well as SEO services.
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