In this hyper-competitive era, most of the companies want to generate more revenue and that’s why they make contact with the telemarketing companies. With the time, it is said that that cold calling is good for nothing because this old technique has been outclassed by the modern strategies. However, this aspect is not truly correct.
Usually, B2B telemarketers make some silly mistakes while contacting the prospects. Consequently, this aspect leads to the poor results. Therefore, it is imperative to rectify all the issues that are affecting the business’s productivity as this is the best way to make B2B telemarketing more effective.
Are you looking for simple but effective tips that can help in making B2B telemarketing more effective? Have a look at the following points.
The top 4 ways to make your B2B telemarketing more effective
Take timings seriously
Do you know what is the most-effective way to generate more revenue for the business? The answer is contacting potential customers at a proper time. Sometimes, B2B telemarketers don’t take timings seriously owing to the daily targets. Consequently, this aspect leads to the poor results as there is no meaning in making calls to prospects at an inappropriate time.
Therefore, it is imperative for the B2B telemarketing companies to understand that making a large number of calls in a day isn’t going to help the business in any way. Here are some tips that marketers should keep in their mind while contacting potential customers:
- The best time to contact potential customers is between 4 p.m. to 6 p.m.
- The second best time period isbetween 8 a.m. to 10 a.m.
- The worst time duration to contact prospects is between 11 a.m. to 2 p.m.
- Wednesday and Thursday are the best days to call whereas Monday and Tuesday are the worst days to make contact with the prospects.
The aspect that will increase the significance of aforementioned tips is making calls on Thursday rather than Tuesday increases results up to 50%. Similarly, contacting prospects during morning time increases the results up to 114% as compared to afternoon time.
Contact the right people
As we have already told that making a maximum number of calls never helps in increasing the profit levels because there is no way to convince those people who don’t have any interest in the products or services. Therefore, it is significant for the B2B telemarketing companies to reduce the workload and instruct the marketers to contact the right people.
It would be highly beneficial for the B2B telemarketers to search about the prospects before making a call. This is so because if you know about the potential customer’s interests, you can communicate with the prospects in an effective manner during the call.
Follow sales scripts carefully
Another best way to increase the profit levels of the business is using sales scripts perfectly. Well, there should be no doubt that B2B telemarketing companies always provide scripts to the marketers so that nothing can ruin the conversation going with the prospects.
Sales scripts always help the marketers in retaining all the important product-related information. Moreover, scripts also help in tackling all the complicated questions that can put an end to the ongoing conversation.
With the help of scripts, marketers can invest more time in listening to prospect’s questions as they don’t have to spend much time in thinking to give answers. However, it is significant for the marketers to ensure that they don’t sound stilted while using scripts.
To ensure better results, it is imperative for the marketing companies to make suitable changes in the sales scripts after a short period of time.
Let prospects talk
Do you know what is the best and simplest way to increase the sales conversion rate? Well, the answer is involving potential customers into the conversation. Sometimes, B2B telemarketers don’t allow prospects to ask some product-related questions during the conversation, which, in turn, leads to poor results.
Therefore, it is significant for the marketers to ask some relevant & exciting questions to prospects to make the conversation more interesting.
Apart from that, here are few tips that will help the B2B telemarketers in engaging the potential customers:
- Appreciate prospect’s questions.
- Try to not sound impersonal or robotic while giving answers.
- Explain the benefits of the products or services in such a way that draws the attention of prospects.
Final few words
Well, it is true that generating leads via B2B telemarketing isn’t an easy task to accomplish. With the help of this blog, we have tried to shed some light on the top 4 splendid ways that can help the B2B telemarketers in generating the qualified leads. But if you have some query related to the aforementioned points, you can contact us in the comment section.
I have been working for renowned call centres for over 4 years now. I have hands-on experience in the latest technologies in this sphere. I have avant-garde skills to deal with consumers and hold expertise in customer acquisition.
Happy to connect with anyone from the concerned field.