Maximizing your SEO potential with budget-friendly backlinks
Within the realm of search engine optimization (SEO), the allure of backlinks carries immense potential to catapult websites up the rankings on search engine...
Understanding the difference between dofollow and nofollow links
When it comes to SEO and link building, two critical terms that often surface are "dofollow" and "nofollow" links. These designations play a significant...
Unravelling the impact of penalties from search engines like Google
Search engines are the gateway to the vast expanse of information available on the internet. Among them, Google holds the throne, commanding over 90%...
8 Effective digital marketing tactics to increase your company’s brand awareness
Brand awareness is crucial to the success of a business, enabling your consumers to recognise your brand and products instantly and differentiate them from...
The do’s and don’ts of website migration
Website migration refers to the changes in a website that can drastically affect its indexing and/or search engine visibility. Hence, website migration is a...
5 Helpful tips to get the most out of your PPC campaign
Businesses should utilize advertising and other forms of marketing strategies to sustain profitable business growth. If your customers don't know about your business offerings,...
How to get started with accelerated mobile pages
Google first launched accelerated Mobile Pages (AMP) in 2016 and the framework of this type of page gives webmasters the opportunity to further optimise...
A beginner’s guide to effective YouTube marketing
YouTube - one of the most-hyped online platforms allowing individuals to share videos! Even though YouTube is popular in sharing trending videos, the latest...