Whether you have any experience with search engine optimization, or you are just looking for information to bounce off, the following SEO tips will definitely help you achieve perfect results. Discover tips that will move your site up in the SERP and find out what to avoid when optimizing.
Linking is the process of getting other websites to link back to your website. Link creation is one of the many tactics used in search engine optimization (SEO). The links are a signal to Google that your site is a quality resource that deserves a quote.
You have created a website content that people are looking for and that answers their questions. Content that search engines can understand. These features alone do not imply that this content will be evaluated. To outperform other sites with such properties, you must demonstrate and create a legitimate authority on your site. This can be achieved by getting links from authoritative websites, building your brand and growing your audience. All this will help to expand and improve the content of your site.
Google has confirmed that links and quality content are two of the three most important factors in SEO rankings. Trusted sites tend to link to other trusted sites, and spam sites tend to link to other spam sites.
But what is a link? How can you get them from other websites? So let’s start with the basics.
SEO tips that you can’t do by yourself:
- You can fill the first ranks in search engines without sophisticated link building. Links are not absolutely necessary for a good evaluation of the site. In some cases, it’s enough to optimize your content very well and provide Google with well-formulated answers to search queries.
- The feared penalty for duplicate content does not really exist. However, a large number of sites with the same content can cause crawl budget problems or significantly dilute ranking signals.
- The weight of your keywords depends on which part of the site you use them in. For example, their ranking in the main content block will always be better than in the footer or similar parts of the page.
- Domains that match a keyword may not always be bad in nature. The problem only occurs when Google evaluates their content as poor quality or spam.
- When you come across more than two results from one domain in SERP, it means that it has no competition that can offer the same quality content. The evaluation of other results matching the query is simply too low.
- Did you know that in many languages you won’t find enough content for general questions? This may be your chance, for example, if you have a website in multiple language versions.
- A well-written headline and meta description can help you get more visitors to your site only if they match your search query and the content of your page. However, we are not only talking about the keywords used, their structure also plays a role.
- Affiliate links are actually no problem for search engines. They are more bothered by websites that function as a collection point for these links.
- Web speed is absolutely key to its success. Up to 40% of users leave it if it does not load within 3 seconds. A slow e-shop, in turn, reliably discourages up to 79% of customers from making another purchase. One possible solution may be image optimization .
- Try to read all the texts on the web aloud. If you find that some of them don’t sound completely natural, it’s quite possible that their Google ranking will be lower.
- Meta descriptions are still important for snippet generation. Especially when the site has little or no quality content, it is definitely worth paying attention to.
- Long texts on a page may not always be the only solution. You can often put up with shorter content in a search.
- One of the evaluation signals for search engines can be the quality of comments on your content. Spam will definitely not help you to rank higher and will not impress users. Therefore, check the comments regularly and delete the inappropriate ones.
- Is your competition too strong and you haven’t been able to place in the classic search results in the long run? Try to break through with optimized images and videos.
- The approximate number of search results you see in the SERP is often very inaccurate. In fact, their real number may be completely different.
- The frequency of crawling depends on many factors. It is affected by the importance of the pages and the frequency of changes to the page.
- Did you know that you can use the src: operator to search images?
- If you block a page in both robots.txt and noindex, no robot will read the noindex directive. You have disabled robots.txt access for it. Therefore, using both does not make much sense.
- Drops in traffic after site conversion are often caused by poor settings. The problem may be removing hreflang or deploying noindex.
- If Google registers duplicates between the http and https versions, the main version for it will always be the https version. If you only work via http, definitely consider switching to https for optimization purposes .
- Google renders most of the pages it crawls. However, individual elements, such as links, images, or buttons, no longer click.
- If Googlebot can’t access robots.txt due to a server error, the site stops crawling.
- Googlebot doesn’t fix minor bugs in the source code. However, try to keep as few possible problems as possible.
- Did you know that you can choose to place the hreflang in HTML, in an http header, or in a sitemap? If it is correct, it does not matter which of these places it is.
You’ve just discovered a lot of tweaks to help you optimize your site for search engines even better. Don’t be ahead of the SERP and put the new knowledge into practice as soon as possible.
Syed Faiq Yazdani is a digital marketer & content writer born in Lahore, Pakistan. His only goal is to explore new marketing strategies which provide exposure to his client’s business. He also loves to share his marketing experience in the form of articles that helps newbies to become a successful digital marketer.