Why link building is important in your SEO strategy?

Search engine optimization when it started, the entire database of ranking of a website was based on usage of keywords. What at present we call keyword stuffing was their major idea of a higher ranking.

With time, the advent of search engines and Google, this has changed and there are now newer strategies and steps to get your website ranked higher. The SEO strategy developed and executed by the professionals is immaculate. With more and more professionals in the field, the website for your business will reach higher ranks and more audience when the right strategy is put to use.

The emergence of google brought in a lot of change in the field of digital marketing. The rank algorithm for the page hierarchy was created and thus came the infamous link building. Link building was initially used to link different pages of the website together so that when you search one, you are automatically redirected to furthermore, which will put your website in higher ranks and this driving more organic traffic towards the establishment.

So now we will discuss what this link-building is and why are they really important for the google algorithm and how you can incorporate them in your SEO strategy.

What are links and how many types are there?

Links are usually a word or sentence that is clickable and which instructs you to another page with content. Sometimes the links are present within some images or texts. There are different types of links based on the final destination of these.

  1. Internal Links: these take you within the pages of the same website that you are surfing through. It leads the readers from one page to another within the same web page which has similar or different content altogether.
  2. Inbound links: these lead you to content on a different domain or website.
  3. Outbound links: It leads readers from your website to other websites which have different domain names altogether.


Link building is a significant part of any digital business and it becomes extremely important for you to employ it in your SEO strategy so as to gain maximum benefits from your online business. In order to employ them, you really need to understand how they work and how they are created?

How are they created?

So link building is basically getting your web pages linked to each other so that users can be navigated to different pages of your website when they click on one. Even though there are many ways of building links, the key is to master some of the tactics and use them optimally.

How are links created?

The link usually has four components or parts to itself, which when put together creates the perfect one for the web page. There is a beginning part, closure, referral location, and a visible text.

Each of these has its own set of duties. The beginning part of the link ensures that the search engine gets the information that there is a certain tag that is to be connected to other pages. The referral location basically indicates the direction in which the linked website or page is available.

The visible text is usually something that stands out from the rest of the information on which the reader clicks so that they are taken to the linked page or website. The closure is to indicate to the search engine that the particular link is complete and active.

Now we will discuss how link building is helping your online business?

With an increase in the organic traffic, the ranking getting higher the link building has several other advantages too when it comes from a business standpoint.

  1. Relationships

When you start out to build links for your web pages, there is a requisite to reach out to other businesses in the same line. It is through their promotional activities or advertising you get a breakthrough. So even though the primary motive is to get the link built up strong, there is also a relationship that is developed that is sure to help you in your entire digital business. Usually different business owners in the same field conduct or create links that are beneficial to both of them, so it is a win-win situation out here.

  1. Referrals

For more sales and turn overs from your company, there is a need to link it up with referral sites. Most visited sites can offer strong links towards your web page which can be beneficial for you in the long run and can bring in some new customers. Referrals are always the best option for expanding your business and this is sure to get more established with the link building practice of the website.

  1. Branding

The link building when done right will positively impact the overall brand of your business. More strong links will direct more traffic and you will soon become a known name in the field and industry of your business. Building a brand name for the business is very important for it to stand tall in the industry. This is one of the advantages of successful link building.

  1. Links act as building blocks for search engines

Links when built within helps the web crawlers to differentiate your content from the vast pool of information and content in the same matter in the industry. So as much as links you are creating within or with other websites make it very accessible for the search engines to push you up in the organic rankings which is beneficial to your business. Links hence act as a building block that helps in creating a huge digital presence for your enterprise. Links are added on and the algorithms are able to sense the credible sources and hence the rankings are made higher in the same.

  1. Confidence booster

Page rankings are sort of seen as the epitome of confidence of the website. As many links are incorporated, as high the organic ranking would tend to be. This is often seen as a confidence booster and gives off as a highly credible and reliable web page altogether. So when the link building is optimally done, it will put you higher on the ranking list which will, in turn, bring in more referrals from other websites as they believe you are confident and reliable and thus add on more to the link building.

  1. Using external linking

External linking is simply the page link from your website to outside content. The content is high quality and creative on your page when you link more of such comprehensible content for the readers the reputation of your web page will get higher. It is the quality of the content that is the judge here and when you provide more of such information and content through external linking the page ranking in itself gets higher. So it is equally beneficial to all the web pages included in the external links.

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  1. Building trust

When you incorporate internal linking the pages in your website are linked to each other and this is an incredible booster to page rankings. The overall credibility and trust of your content are established all along and the value of the web page is just catapulted higher than usual. With more reader’s time, the algorithm is able to figure out the reader’s choice and hence pushes it up the rank list. This drives in organic traffic to your website which in turn will bring around more business in the future.

  1. Linking other accounts

Hyperlinking different strong and trustworthy sites and their content is a sure shot way to help your business and that will just help t make it profitable. Even though it is a traditional way to go, it is still to this day used extensively and made use of for more benefits. Similar content can be linked together so that readers are constantly kept in the loop and hence the benefits are equal on both of the parties involved.

  1. Search engines understand your site better

When you start linking other sites and content, your website will be better understood by the search engines. There will be a tab kept for which of the sites are important for you and how they can make benefits poured onto both sides of it. Search engines will direct traffic accordingly and the page rankings for your business will eventually go higher than before making it beneficial for all the parties involved.

Link building is sure a very important part of the SEO strategy. It is significant to determine your success in the digital space. Digital marketing agencies all around the world are constantly finding newer ways to incorporate links in the website, trying out new methods and tactics to do the same for all of their clients.

The content and its quality is the next important thing to be considered. No matter how good your SEO strategy is if the content is not compelling and creative enough you will never get the required attention of the readers. With innumerable content online it is extremely important to get your content to stand out from the rest of the ones so that organic traffic will be sent to you which will benefit your business.

Focusing on coming up with creative content and judicious yet smart use of link-building strategies is what is going to get the best for you in terms of success in the digital business platform.

Hermit Chawla
Hermit Chawlahttps://www.aistechnolabs.com/
Hermit Chawla is a MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development.
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