Maximizing your SEO potential with budget-friendly backlinks
Within the realm of search engine optimization (SEO), the allure of backlinks carries immense potential to catapult websites up the rankings on search engine...
Understanding the difference between dofollow and nofollow links
When it comes to SEO and link building, two critical terms that often surface are "dofollow" and "nofollow" links. These designations play a significant...
Unravelling the impact of penalties from search engines like Google
Search engines are the gateway to the vast expanse of information available on the internet. Among them, Google holds the throne, commanding over 90%...
8 Effective digital marketing tactics to increase your company’s brand awareness
Brand awareness is crucial to the success of a business, enabling your consumers to recognise your brand and products instantly and differentiate them from...
The do’s and don’ts of website migration
Website migration refers to the changes in a website that can drastically affect its indexing and/or search engine visibility. Hence, website migration is a...
Top reasons why your website isn’t getting indexed on Google
After all the hours of designing, writing, coding, you’re finally ready to showcase your website to the world, but guess what? It’s nowhere to...
Link building metrics and its effect on SEO
Not all links are built equally. When you start to understand the anatomy of links, you discover how certain links can be more impactful...
Is your business improving your website with Google Analytics?
Getting Started With Google Analytics For Your Website If you’ve never used Google Analytics before or haven’t integrated it into your previous website plans, then...