Maximizing your SEO potential with budget-friendly backlinks
Within the realm of search engine optimization (SEO), the allure of backlinks carries immense potential to catapult websites up the rankings on search engine...
Understanding the difference between dofollow and nofollow links
When it comes to SEO and link building, two critical terms that often surface are "dofollow" and "nofollow" links. These designations play a significant...
Unravelling the impact of penalties from search engines like Google
Search engines are the gateway to the vast expanse of information available on the internet. Among them, Google holds the throne, commanding over 90%...
8 Effective digital marketing tactics to increase your company’s brand awareness
Brand awareness is crucial to the success of a business, enabling your consumers to recognise your brand and products instantly and differentiate them from...
The do’s and don’ts of website migration
Website migration refers to the changes in a website that can drastically affect its indexing and/or search engine visibility. Hence, website migration is a...
How to create anchor text and ways to optimize it
Anchor text is a clickable hyperlink which acts as a critical tool for Search Engine Optimization. Let’s try to understand more about anchor text...
5 commonly overlooked local SEO elements
Although it is often mentioned as being vital for businesses, local SEO is still entirely overlooked by small businesses. This is a shame since...
Ways to improve site bounce rate
The importance of your bounce rate has certainly become increasingly vital these days, and there is a good reason for this. Your bounce rate...