When it comes to getting viewed by the online customers, you must indulge using SEO services in mastering the search engine. Several ranking signals that help in determining the search result. These include links structures, time, and keywords used on the site. By following the correct practices and creation of quality content for your website, you will get rewarded. However, if you don’t, then expect to meet harsh wrath from Google. Some of the marketers get punished by Google for their poor search results cultivated by low-quality content. In case you are looking forward to leveraging your SEO tactics in your marketing campaigns, ensure that you follow all the rules that govern how it works. Below I have explained seven ruled that you should follow when looking at developing the content strategy and other SEO advice for your websites. Although some of them look common, when overlooked, they can cause harm to your website search rankings.
- Create unique content
A good SEO strategises on coming up with unique content for the website. The content should be useful for the success of the business, well-written to enhance clarity for the visitors. This will enhance them into getting interested in the products and the services as you have unique things, as explained by your content. Creation of great unique content and avoid taking shortcuts since Google can sniff out great content every time it uploaded. Go out of your hand to get good content, and eventually, it will be reflected on your site through the traffic that you will acquire. This is because good content engages visitors; hence they keep glued and follow up with the website’s updates and trends.
If your content is not unique, it will attract a few people, and when the traffic reduces, then that means there will be fewer ranking signals on your Google. Unique means quality work that has not been used in the past by another website to sell their product. You are required to offer something that your readers haven’t seen before.
- Avoid using low-quality links.
You will agree with me that there is so much focus on the incoming links that many website masters forget that initial external links is equally important. First of all, you must ensure that your external links direct the reader to the quality content. Do not just link for the sake of doing it; you will only shoot your SEO strategies on foot. Also, avoid using bad or broken links since they upset customers and can affect your Google rankings, which instead require to be updated regularly to enhance clear readability by the customers. If the website visitors come across these dilemmas that they are not going to capture the correct information, they are likely going to a web designed web hence lowering the traffic on your website. It is very important to take your time when choosing links that are relevant, impactful from the sites which have been in existence in the long run. These are the kind of relationships that you need to build, and Google will reward you for the quality you offer online.
Bearing all that in mind, I do not recommend linking to the content that is highly ranked for the keyboard you are trying.
- Never abuse keywords
First of all, understand what keywords are; they are how you tell your search engines concerning your page. In the past, a marketer would use similar keywords severally in an attempt to signal Google that they were relevant. They always thought that Google ranks your website depending on the number of times you use a similar keyword. Well, it was working then but only lasted for a short period due to the SEO modification and changes that happen over time. Those who used that method as a way of manipulating search results found themselves without higher traffic like before. The keyword stuffing method makes your content read like a repetitive crap hence diluting the ranking signals lower site traffic.
The longer the visitors remain on your website, the more Google feels your relevance. This is possible because Google uses their time on the website as a ranking signal. It is good to avoid using content that is full of keywords since it is just annoying for the visitor to keep reading, and they will click off your page. Once Google notices your site cannot keep visitors, and instead they leave quickly, it will eventually understand your quality is poor and not worth ranking. Of course, the outstanding content will always attract more reader’s hence higher Google rankings.
I would recommend you to use the latent semantic indexing keywords for your content. This happens where you create your content with only a few keywords that require ranking sparingly throughout the article.
- Update your site regularly
Have you ever visited a website that hasn’t been updated for several years? Did you remain on the site for long? If you are a good internet user, the answer is obvious, “no.” You must remain active on your website by updating your channels regularly and modifying content. A website can’t get a ranking increase from inactive website domains. It would be best if you were not scared to update your content for your viewers with the fear you may lose it. You will see some articles showing your last updates. It is in the process of updating that you can tell what is working and what is not working for your website. You may attempt updating the content that is not ranking to get higher in research results.
- Don’t compete for the crowded keywords
Do your usual keyword searching and keep in mind that using the most relevant keywords is not always a better way, especially in a situation where there are over 70,000 people already using a similar keyword. It is good to look for unique keywords that are just relevant to the message you want to deliver to your online viewers. When you focus on these, you will be ranked high without much effort. All you need to work on is the way you set your keywords. Keywords and their synonyms in such a way they complete each other. It will help your writers create unique content that sounds more natural and unique to the readers. In case you truly want to use the crowded keywords, then I would suggest you use them as your keyword synonyms. In that case, you will be required to use the skyscraper technique in doing it. In case you are not familiar with this technique, it means taking the content that ranks high for that particular keyword and build on it to make it better.
- Follow Google’s optimization guidelines.
Google always updates its best practices so ensure you are always updated. Although most of the changes are minor, they are very important. Thus, you need to stay alert for the update to keep on the move. In a case where there are alterations on something minor like devaluing the URLs with certain keywords, you need to be aware of when to create the content to avoid any problems that may arise.
Although the SEO can offer its clients with valuable services, some unethical SEOs have given the industry an aggressive marketing effort by unfairly manipulating the search engine results. Any practice that violates Google guidelines is likely to result in a negative adjustment for your website’s online presence. In some instances, it can even be deleted from your site completely. When your SEO comes up with a new set of recommendations, ask them to corroborate with trusted sources like help pages, webmasters blogs, and other related forums.
- Monitor your website’s loading speed
The loading speed of a website is very important since it is the key determinant of the traffic on a site. Ensure that your site is quick and responsive. Probably, you have heard or come across this in the past, it is important you learn it is a very crucial issue, especially in the mobile world. If the website’s speed were not necessary, then Google would not have come up with the AMP. What do I mean? The marketer needs to keep checking the function ability of their site regularly. In case you find out there are problems with slow speed on the site, it’s time you find out the reasons and causes of its slow speed. You can use the Pingdom tool in analyzing your loading time and find out the outcomes and adjustments that you need to do.
Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award-Winning Freelancer & Web Entrepreneur helping new entrepreneurs launch their first successful online business.