Know your keywords: Types and Importance of Keywords

When you want to search for something on the internet, you type certain words into the search bars. Keywords are such words that we use to find articles, pictures, videos or news on search engines. They tell these engines about what we want to see.

With keywords, Google and akin engines give us the most accurate results for our searches. By inserting such keywords naturally in your content, you can enable your page to come on top of the result pages. 

To increase traffic to your website, it is necessary that you choose the right keywords. Research on the target audience, check keyword volumes and try to opt for the most relevant ones. 

A thoughtful selection of keywords will help search engines find your content efficiently, making the task easier for the viewers. 

We will have a detailed discussion on Keywords and their relation with SEO in this article.

Types of keywords

There are too many kinds of keywords. From those, the main ones that are most often used are:

  1. Short-tail
  2. Long-tail
  3. Short-term fresh
  4. long-term evergreen 
  5. Product defining
  6. Customer defining
  7. Geo-targeting
  8. LSI (latent semantic indexing)
  9. Intent targeting

Short-tail keywords are those having a length of 1-3 words. These have the highest volume of searches. Therefore, using these can increase competition for the same set of words.

In contrast to this, search phrases with words more than 3 are called long-tail keywords. They are more specific. Having lower search volumes, they have lesser competition as well as higher conversion rates. 

Words related to recent trends fall under the category of short term fresh keywords. These do attract huge audiences when the search word is in fashion. But be prepared to cope up with the drop as time passes. The Frozen movie had very high searches on the internet in 2013 while the searches have dropped to as low as 60,000 monthly searches in the United States.

Opposite to these are the long term evergreen keywords that never drop in search volumes. Such words help in maintaining SEO for a long period of time.

A product defining keyword is used to target customers who are at the initial stage of making a purchase. The searches searching for a particular product can get to you by this. So you must choose this description very carefully.

Keyword types and importance
Photo: Startup Stock Photos, Pexels.

Here, Amazon has perfectly chosen the words to describe its product which is why it has ranked the first in the result page of women’s red t-shirt. This is an apt illustration of the product-specific keyword. 

Then there is the keyword that focuses on the customer. It is called a customer defining keyword. Defining the target audience is a must for this. As an illustration, online courses for children below 10 years (where children and below 10 years is the target audience).

Geo-targeting keywords are those that are used for specific locations. Local businesses get the most benefit from these. Related keywords to the main keyword are LSI (Latent Semantic Indexing) keywords. Digital marketing, social media marketing, sales and marketing, content marketing for the main word marketing, for example.

Based on the user’s purpose of making the search the intent targeting keywords are used. What, how, when, why, who are markers for such keywords. 

Keywords for SEO

As a service provider, you want to come up when people search for categories of products you offer. When you are checking your SEO analytics, you must have noticed that some of your blogs or content ranks higher than the rest.

There must be a reason for it. There must be something that you did right. Keywords – is the answer. You intentionally or unintentionally used the right set of words in your content that most of the people searched for. Which is why your page came up as a result.

This way your traffic increases and so does your Domain Authority. 

It is important that you research these keywords. By research, you can know what people are searching for. Also, you can find out how you can be easily accessible to them.

Thus, keywords are one of the main parameters by which search engines give results for searches. In addition to this, a choice of longer and less competitive keywords will bring you to the top of search results increasing your online traffic.

Keywords make searching easy

When an internet user wants to make a search on Google, he types a set of words. But many times end up not getting the expected results. 

This is because the typed keyword has not been used for the product in the subject. So, researching keywords used by the buyers is crucial for a business. Figuring out the behavior of the customers and the kind of searches they make will aid in getting your success in ranking better online. 

Hence, make your keyword game strong by using tools like SemRUSH or you can hand over the task to a friendly digital marketing company.

Krunal Soni
Krunal Soni
Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.
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