Online businesses today want their website stuffed with keywords that might kill their rankings in Google Search. They are fed with the wrong knowledge by bloggers who tell them that the best ways to rank their businesses is to spam keywords in their web design.
I’m telling you this, there are other ways on how to make your web design SEO-friendly!
Below are some tips that will not just help you improve your search optimization game but will also make your web design clean and user-friendly.
1. Start a Blog
Having blog posts published once or twice a week with correctly targeted keywords can help you rank your website in Google and at the same time make your web design as organized as possible. In this way, you can manage to insert keywords but not damage your credibility with Google.
If your business is about cheap web design services, you can write blog posts about how to improve your website designs without spending too much on updates and maintenance.
2. Mobile Optimization is a Must
Websites are not always viewed on desktops. Most of the time, potential clients and customers are using their mobile phones to browse the internet. So making your site mobile-friendly can really help in driving readers, leads, and customers to your business.
Make sure that the web design of your website in mobile version is navigational and easy to work just like its desktop version. If not done correctly, this will cause potential customers to never return.
3. Fast Loading Speed
Nobody wants to visit a website that takes more than 20 seconds to load. A basic website loading speed is around 2-5 seconds for every page it has. The best way to make your website’s loading speed faster is to remove plug-ins that are just for displays. Only install tools that are functional for the website.
Even if you drive a lot of leads to your website through stuffing keywords, if it doesn’t load fast enough, it will push readers away from you.
4. Easy Navigation
In order to make your website SEO-friendly, you should make its navigation organized and understandable. Navigations should not be hidden; a look at your website and the readers should know where to click.
Create a menu bar that will direct the people to the pages they want to visit like the blog, about page, and most importantly, the contact page. Do not throw glitters and sparkles, and add millions of steps just to visit your about page.
5. Make your Design Visually Pleasing
SEO is useless if people will visit a site that looks like a garbage bin. Frankly, people want to navigate a website that is very refreshing and not too crowded with special effects.
Visually pleasing doesn’t mean that your site should look like a rainbow with unicorns. A minimalist look (two-toned design) is enough to impress readers’ eyes. Also make sure that your background is pure white and the body text must be black so that it doesn’t look like a garbage bag painted with a neon color.
6. Stay Updated
Plug-ins and tools in the website need to be updated so you should always keep up your website’s functionality. Also, you should be updated in terms of the trends like SEO, pop-ups, minimalism etc.. People will likely stay longer on appealing websites.
Always check your dashboard if a part of your website needs attention. Also check if there are any broken links and fix them immediately.
7. Scatter Keywords
You can also place keywords in the website itself not just in blog posts. You can put keywords in pages like the about page where you introduce your business, in your contact page where you put your contact details, in your legal page where all the terms and conditions are posted.
In the Call-to-Action, you can always insert some keywords that will help you make your website SEO-friendly.
8. Insert keywords in URLs
You can also put keywords on page urls. Instead of using www.yourbusiness.com/about , you can use www.yourbusiness.com/about-gossip-web-design-melbourne for a more targeted url.
In this way, you can rank your website higher in Google Search without stuffing the website itself. Most bloggers and business owners, do this trick to drive a lot of traffic to their posts and pages.
9. Place keywords on photos
Keywords cannot be just inserted in paragraphs but also in photos. When uploading a photo, you can name it with keywords rather just relying on its original name. For example, instead of DSL_2345.jpg , you can turn it into CheapWebsiteSydney.jpg.
This can be easily done and can really help your web design to be SEO-friendly so rankings on Google will be higher than ever.
There are plenty of ways on how you can make your web design SEO-friendly, you can do it by yourself or you can hire other experts to do it for you.