Channelizing a mobile app actually takes a lot more effort than simply developing it. A company needs to further market it after creating an effective mobile app, in order to build a brand and increase the number of downloads. You need to attract all the eyes upon your app, the huge number of users and get them to download your app. This must be your focus for the next instance. Now, how do you indulge the various marketing techniques and know what are the correct channels which can get you the most of download? Also, the amount you need to come up with in order to carry on your mobile app marketing.
We got you covered from both the ends, as we came up with the tips to help you brand your business mobile app.
Build your brand in lower budget
With the number of applications available in the diverse app stores, getting people to download your app is another great challenge, hence hire app developer, building an app and launching it in the store is not enough. Now, this is the area when you need to focus and the companies must create a budget for a mobile app beyond its development.
1. Target the social media
Don’t we, like everyone, download the majority of the apps we find while browsing our social media accounts. Yes, it is always easy to find an application in social media, be attracted by the way they market their services and further download the app through the links they provide. So, hit social media, create eye catchy visuals, grab the attention of the user base and get more of the downloads your way.
2. Create a remarkable video
Videos are the most trending internet stuff which is widely preferred by people. Good videos have the capability of going viral, and the viral videos are what people talk about the most. This is the best thing to do, create a viral video and let the video do the rest of the job.
3. Creating benchmarks
Creating benchmark include, creating blogs which are targeted to be useful and relevant, creating stories and content which would catch the eyes of the press and they would release your story, participating in various recognition programs which grant award for a number of businesses based on a few of the categories, etc. You may always try these mediums and the audience will get inspired and decide to download your app.
4. Come up with events
Business is often about targeting a local community. You can always decide to organize a few of the event like an app launch event which will create awareness of your brand and will also market your brand in the best possible way. Make sure you put a lot of effort in planning and execution so you leave a mark on the audience, through how simple you choose it to be.
5. Present special in-app offers
Offers, offers, and offers. This is a great thing which drives the audience into using your products and services. Same is the case for a mobile app. Mobile application development companies help you come up with ideas which include offering free stuff to people when successfully downloading an app or ordering through it. Special offers may also include offering a special discount for first buyers from the app.
Create a brand worth it
Boasting and getting people to download your app isn’t enough. You have to make sure you offer the kind of services they are in need of if you want your app users to stay or you want much more downloads in the future. You have to consider your services, make them good enough for the users, creative enough for people to use them and your marketing strategies will bring the fruits of your efforts.
Now that you are confident about your services and recognition is all you need, we have come up with a bunch of marketing strategies which are included in android app development services and also recommended by iPhone app developers.
● QR codes
Grabbing the attention of the mobile app users can be done in the most effective way through QR Codes. The best and the easiest way of fuelling your target is to come up with a downloading app QR codes and displaying them in every such medium like website, business card, brochures, emails, receipts or store’s window.
● Mobile advertising
Another great way of targeting mobile users is to get in the way of their browsing. This means you need to come up with mobile ads and target them to appear mostly in mobile devices. There are various such mediums which offer adds services specifically to influence the users who have been placing queries through their phones.
● Mobile app marketing agencies
If you are unable to come up with strategies which would help market your app, or no matter how much you try to influence the audience into downloading your app, it simply does no good, the next great option is to choose mobile app marketing agencies, which offer the service of marketing your mobile app on your behalf.
Blogs are as well trending, it is when a video can’t speak all the words, a blog does the work. Hence, people who need to dig deeper in a company would prefer a blog from your end. You may choose to actually post on various blogging platforms in order to put your word out there getting the audience all excited. A blog must be so influential that people must be wanting to download your app at the end of the read up.
● Ads marketing
Targeting people belonging to a special geographic area can be facilitated easily through ads marketing, ads marketing is done especially on social media. This also depends on factors other than geographic boundaries such as the interest of a particular group. You can choose to target that particular group which you might be interested in downloading your app and target that audience to see your ads. This way you may specifically choose a particular audience to target in various social media like Facebook, Instagram, etc.
Mobile app: conclusion
All such means of advertising your app has been provided to you, which speaks for itself that marketing is as important as developing your app. How effective and good is an app which cannot drive the deserving audience to itself? Good as nonexistent. Hence, it should be your aim to bring the value of money you put in developing the app, through perfect marketing. Improve your marketing by ways and means you feel compatible and see the booming results for yourself.
Tarun Nagar is the Founder & CEO of Dev Technosys, a global ranking Web and Mobile App Development Company. With 10+ years of experience of enabling then Startups which are now global leaders with creative solutions, he is differentiated by out-of-the-box IT solutions throughout the domain. He is known for his visionary qualities and adaptability for technology and trends, passionate as he is in every aspect dedicated to making IT simple, accessible and approachable for business enterprises.