Here’s why printed balloons are great for business marketing

Printed balloons are an affordable marketing tool that allows businesses to share their logo and branding with the public in a fun, personal way. While it’s important to use a range of different marketing strategies in a business campaign, this is an easy way to get started.

Printed balloons are great for both emerging and established businesses, helping you get your name out into the world in a truly engaging way. You get to choose the message you want to share with the public as you get to put whatever image or text you want on the inflatables. They work well as giveaways at fundraising and corporate events.

This article will share 6 reasons why inflatables are an awesome business marketing tool.

They are eye-catching

Unlike pens, inflatables are fun to look at and attract a lot of interest straight away. It’s easy to see when someone is carrying a brightly coloured sphere compared to when they’re holding a tiny little pen! This makes them great for getting the interest of families, as kids are often the first to notice them. Their attention-gathering quality makes them great for improving brand image and recognition.

They are versatile

With so many colours, patterns and styles available, there are so many things you can do with printed balloons! You have full creative control over how your designs end up looking. Some ideas include:

  • Creating archways
  • Putting up columns
  • Creating party favours
  • Adding table features
  • Filling them with confetti
  • Making a rainbow; and
  • Using them as a photo booth backdrop.

Ordering is easy

Printed balloons don’t take long to make and get delivered, which means you don’t have to wait long and can order them not long before your event. They typically arrive 2-4 days after making the order, but may be delivered earlier if it’s an urgent request.

To order your inflatables, simply do the following on your provider’s website:

  1. Choose your colours
  2. Upload your image/design
  3. Approve design confirmation email
  4. Pay
  5. Wait for delivery!

They are high-quality and environmentally-friendly

They are made using durable, biodegradable latex which can be filled with helium or air if desired. The strong quality of the latex ensures that they won’t pop at an unfortunate moment. And rather than polluting the planet and taking up space in landfill, the inflatables will break down naturally over time.

The quality of the image is also high; most providers use the impress technique to reproduce each image. This prevents the image from peeling or cracking once it’s inflated.

They boost brand authority

Printed balloons can also help increase your brand authority. This is because the inflatables are associated with reputable businesses with money to splurge on them. They’re not ordinary inflatables – they have logos on them! This gives them an element of indulgence and luxury. Giving them away also helps to leave a lasting impression on your potential customers; they’ve got something to remember you by.

They are cheap

At as low as 25c each, printed balloons are a highly affordable marketing tool. If you’re looking to boost your brand on a budget, this is the way to go. And whereas normal marketing tactics like online or magazine advertisements only last in the short-term, inflatables can be reused years later.


Printed balloons are one of the most fun and impressive ways to grow your brand’s authority and image on a budget. Get creative with how you use your inflatables and make sure to give them away generously to customers to get the most out of them.

Mike Smith
Mike Smith
Executive Editor at Best in Australia. Mike has spent over a decade covering news related to business leaders and entrepreneurs around Australia and across the world. You can contact Mike here.
Share this