Dame Helen Mirren is calling out ageism in the beauty industry, revealing that she loathes the word “beauty“.
The he veteran actress is very outspoken when it comes to the advantages of getting older and why she does not agree with the term “anti-ageing”. Speaking in an interview with Grazia, the Oscar-winning actress says her generation has been subject to ageism for “far too long”
“How can a product be ‘anti-ageing’?” Mirren asked. “That’s like saying I’m anti-sun, well the sun is going to rise, ‘Well no, I’m anti it’. It’s extremely annoying to women of my generation and others following mine to have beauty products sold on a 15-year-old face,” she added.
The film star also expressed her dislike of using the word “beauty” because she feels the word makes people feel “immediately excluded” if they don’t think they’re beautiful.
“They’ll think: ‘Well, I’m not beautiful. It’s all very well for all these beautiful women, but I don’t feel beautiful,’” Mirren explained. “I don’t want to exclude these people from feeling fabulous about themselves.”
So what would the actress rather use? Instead of “beauty” she says “beaing”, adding: “I’m a being that wants to wear red hair…”
The Oscar winner, who is a brand ambassador for L’Oréal Paris, said ageism is slowly fading away from the beauty industry. She praises the cosmetics brand for their inclusivity. She says, “A diverse, realistic representation of people – an authentic selection of who we all are. It’s why I’m proud to be an ambassador.”