After years of emerging tactics in the digital marketing landscape, video marketing has finally become a staple in every savvy business marketing campaign. It’s not because this type of marketing is shiny new, but it’s because video marketing is highly effective in improving overall marketing strategy.
According to the latest video marketing statistics, more than 81% of businesses have already jumped into video marketing campaigns. And 88% of marketers are satisfied with the ROI they got from video marketing campaigns.
In this case, social media has been a long-time mainstay for most marketers to post their videos on. That’s because 93% of them can gain at least a new customer after sharing their marketing videos on social media platforms.
Now, the question is: from tons of social media platforms out there, which ones have the best potential to share videos and bring you the maximum results?
Let’s dive in!
Facebook is the most popular social media platform worldwide, with over 2.5 billion global active users. Moreover, Facebook users watch almost 3 billion hours of video every day.
One thing that is obvious here: this platform just opens the door for you for more reach and engagement with your videos.
What’s more, Facebook seems like they are aware that many video marketers use the platform for their campaigns. Therefore, it adds more and more marketing features to engage them and uses the platform much comfortably for the long haul.
Facebook provides video marketing features from targeting options to report and analytics. You can share your marketing videos in a paid advertisement, simply an organic post, or live-streaming. All of them can bring you the resulting benefit of sharing video content on Facebook.
In recent years, LinkedIn isn’t only a business or career opportunity nor a text-heavy B2B social media platform. This platform is now more than that.
The statistics have shown that video posts on the platform generated a whooping 300 million impressions in just a single year. Today, more than 51% of marketers have used LinkedIn as a mainstay channel for their video marketing campaigns. And 84% of them claim that it has been such a successful campaign.
This social network can be an ideal place for you to post your marketing videos. If you’re aiming to appeal to professionals and companies, this platform is a great option.
Twitter is another social media that has been gaining attraction over the last decade. Since it didn’t want to stay behind its more direct competitors: Facebook and YouTube, the platform embraces more multimedia formats like images, gifs, and videos.
Then why not consider Twitter for your video marketing campaigns?
With more than 330 million monthly active users, Twitter is such a potential place to post your marketing videos on. Posting videos on Twitter generates 1.9 times favorites. That means video content has more become favorable than stale old-text posts.
So, it should come as no surprise that over 72% of marketers use the platform to host their marketing videos. 84% of them are happy with the results and benefits they have reaped.
Where’s the first place you go if you want to watch videos from your favorite bands or celebrities or just simply any videos? It’s YouTube, isn’t it? This world’s second-largest search engine is unsurprisingly the most popular site when it comes to video sharing.
It’s safe to say that YouTube is actually the online home of video.
You can utilize this platform to get maximum exposure for your video marketing strategy for more than 2 billion logged-in users each month. What’s more interesting is that users watch at least a billion hours of video and generate billions of views every single day.
You can also implement some video SEO practices such as keyword research, thumbnails, captions, descriptions, etc. On YouTube Creator Studio, you can also get reports and analytics for each of your videos to know what kind of content your viewers are most enjoying watching.
Not to mention, you can also tap into YouTube Ads, including pre-roll ads, mid-roll ads, or post-roll ads, to skyrocket your brand’s online visibility.
Instagram was once all about the pictures. Now, it’s more accurate to say that it’s all about visuals since the platform favors video content more than it was before. You can use some features to share your marketing videos, such as organic video posting, Instagram Live, Instagram Stories, and even IGTV.
With so many video marketing features you can utilize, it’s much easier for you to choose the feature that fits best for your type of video.
For example, if you’ll go for short videos, Instagram Stories would be the best medium to share it on. On the other side, if you want to post a video with a long duration, there’s IGTV you can take advantage of.
More than 1 billion users are on the platforms every month to see their favorite visual content. Also, 65% of impressions from Instagram ads come from videos. It means that posting a video on the platform higher your chances to appeal to Instagram users more.
Wrapping Up: Not All Social Media Are Created Alike
Integrating video marketing for your brand doesn’t have to be intimidating or expensive. In other words, it is no longer just for big compa
nies with deep pockets. Social media allows every business market and promotes their brand in such an affordable and light-hearted way.
You have to bear in mind that every social media platform has its own demographic with specific users’ behavior and preferences. For example, if you want to reach younger crowds, you can go with Instagram. And if you aim for professionals and companies, LinkedIn is one of the best options you have.
Make sure you understand your audience and characteristics of each social media platform to define which platforms best align with your goals and how to tailor your video campaign much more effectively.
Andre Oentoro is the founder of <a href=”https://breadnbeyond.com“>Breadnbeyond</a>, an award winning explainer video company. He helps business increase conversion rates, close more sales and get positive ROI from explainer videos (in that order).