Are you aware of the fact that our brain captures, processes and stores visually transmitted information much faster, almost 60,000 times faster, in comparison to verbally transmitted information? For any successful learning, illustrations have always played a crucial role as learners understand things more quickly when the information is provided to them in both visual as well as textual content. Videos hold the power of captivating, enticing and educating learners. Hence, video-based learning is the best source to train learners effectively.
Video-based learning is gaining momentum and you cannot understate its power. Properly created crispy snippets of video-based learning, meaningful and informative short videos with alluring visuals, graphics and commanding voice over help the learners process the learning more quickly and easily. When implemented appropriately, video-based learning can prove to be the most effective and powerful technique to learn new things.
Benefits derived from video-based learning
A learner can remember just 10 – 15% of the textual content, 55 – 65 % of the visual content and about 95% of the audio-visual content. Therefore, the audio-visual content learning mode effectively boosts self-learning as well as engages the attention of the learners throughout the courses. The reasons why one should opt video-based learning are:
- Videos are more influential in comparison to other types of content.
- Makes the e-learning courses more effective as well as engaging.
- Enhances learner participation and engagement.
- Maximizes retention and minimizes cognitive overload.
- Provides a practical and simpler learning experience.
- A cost-effective approach.
The video’s popularity on social media platforms like Instagram, YouTube, Facebook and Snapchat shows how much people love to watch videos. To gain knowledge on anything, people prefer watching video tutorials on these social sites. Hence, you should focus on creating appealing video-based learning contents. Below are stated some essential ways that would help you in creating and offering appealing video-based learning contents to your learners.
1. Develop clear and consistent outline and objective
A consistent as well as clear outline must be considered first for creating a video. Through the outline, you can get to know what all factors to include in your learning videos and how to create video lessons so that the learner gets the most out of your video lessons. Other than this, learners will engage themselves more in your created video if it addresses the exact thing for which the learner has been looking for.
To provide a specific learning, it is mandatory for you to figure out what your video would teach and what all actions/problems can be done or solved after the learner receives the lesson. Jot down the learning tutorial for reaching the goal, once you figure out the purpose. Note that you keep the entire structure uncomplicated and straightforward so that the learning can be easily remembered.
2. Feature appealing animation
When a video is created, many trainers insert too much text which makes the video appear unappealing. Try not to make this mistake. Take the advantage of powerful visuals that will make your video not only captivating but also interesting. Visualization has always worked magnificently in providing training.
With the help of animation, you can deliver texts, illustrations, analytics, etc. in a spectacular visual. Even long lists can be presented through graphics in an exciting manner and boredom data can be made interesting via animated charts. Choose animation contents aptly and add them to your video instead of inserting those long and boring text contents. Whether your targeted learners are business owners or elementary students, there are plenty of visuals present to choose from to grab their attention.
3. Use narration
As we know that traditional training methods and video-based learning are very much different from each other; hence, you should include narration to your learning video. Image and sound make an ideal combination. Reduce text usage in your video and try to convey your message via a convincing narration. Try to keep essential contents and texts on the video and let the narration do the main task of conveying the message. While a warmer and compassionate narration would be preferred by the adults, kids would love to hear the cheerful voice of a lady. Also, make sure that you prepare a text for the audio that you have inserted to the video.
4. Without fail add transcript
Add captions in your video-based learning module as firstly, it would be of great help for the person having hearing disability. Secondly, as your every learner may not be fluent in English or with the narration language added to your learning video, in that case transcript can prove to be very helpful to study the video easily. Make use of the transcript wisely just like a supporting tool and don’t let it steal away the attention of the learner from the actual illustration.
5. Keep it straightforward and short
People observe the videos with complete interest only when they are short. Too long videos distract the viewers from the main learning, appear to be boredom and are often left unnoticeable or people leave the video in between. Hence, it is advisable to keep your video-based learning modules short. You can notice that the trending and the most viewed videos on social sites are of just 3-5 minutes. Thus, for learning videos also you can apply this rule. If the course is too long, say for example 20 minutes; try to divide it into 5-6 videos of 3-5 minutes rather than making 2 videos of 10 minutes.
Other than this, short videos also help in reducing the production cost. eLearning organizations should also make short learning videos as short videos can be loaded speedily.
6. Screen record & sharing
Using screen record you can make your audiences understand better if your course includes practical application. For example, if you are teaching on how to add effects to a photo using Photoshop, then you can do some screen recordings beforehand and add to your lessons so that it becomes easy for the learner to understand. Using tools like Screenr or Camtasia, you can do screen recordings. If interaction between the learners and the teachers/trainers is involved in your training, screen sharing can be another option. Via screen sharing the learners can observe live actions from the teacher/trainer.
Though, it is a challenging task to create an effective and successful video-based learning, but if you follow the above-mentioned tips then you can make the task much easier to a greater extent. Using these tips, the most engaging and enriching videos can be made for your learners with ease.
Ankit Patel is a Marketing/Project Manager at PeppyOcean and XongoLab Technologies LLP which are offering top-notch mobile app development services globally. During free time, he loves to write about new & upcoming technologies, web & mobile, programming, and marketing. His write-ups have been published on popular platforms like TechTarget, SmallBizDaily, JaxEnter, Social-Hire, TorqueMag, and many more.