2Day FM will reap the benefits of KIIS FM’s indecision in 2018

871
FM radio
Photo: Free-Photos, Pixabay.

2018 is shaping up to be an exciting year for 2DayFM, with new additions to the team offering great potential for more listeners and better ratings. Popular hosts Dave Hughes and Kate Langbroek will be transitioning over from KIIS, making their anticipated debut in January with a new national show.

Drive

After KIIS’s Australian Radio Network showed a slight hesitation to renew the pair’s contract, 2DayFM was quick to snatch the income driving team up. Hughesy and Kate will be taking over from Australian legends Hamish and Andy, as they retire on the back end of their win in the coveted Melbourne drive timeslot.

For the second survey in a row, Hughesy and Kate topped the drive rating for KIIS FM in their most recent showing. The duo achieved an audience share of 10.8%, up 0.2 points from the previous survey. Finishing in third place for drive for the year, the pair is set to boost 2DayFM ratings and leave KIIS in regret.

Their extended drive show will be co-hosted by the Project’s Tommy Little and Carrie Bickmore, amalgamating to form an all-star team.

Nova 96.9’s Kate, Tim and Marty took out second place with a 10.3% audience share. The trio is sitting in a good position to claim the crown for FM drive in 2018, with winners Hamish and Andy retiring on a high.

Perth personalities Woody Whitelaw and Will McMahon will sub in to the KIIS network as new competitors to the national drive show.

With Hamish and Andy ending the year holding an audience share of 11 points, Hughesy and Kate have big shoes to fill. However their popularity has been consistently proven and there’s no doubt they will continue to provide quality entertainment for Australian’s tedious drive home.

Breakfast

3AW’s Ross and John won the highly-sought FM breakfast slot with a convincing 20.1 audience share. Second place was awarded to Triple M and Nova’s Chrissie, Sam and Brownie. A huge triumph was also granted to Triple M through comedian Wil Anderson and Eddy McGuire earning a place in the breakfast survey for the first time.

Gold’s Jo and Lehmo took an unfortunate fall from first to third place, with the show facing a formal cut last month. Despite Hot Breakfast’s earlier success in 2017, the results weren’t able to translate to a top rating for the complete year.

2DayFM’s recent acquisition of Hughesy and Kate is likely to deliver great results. The radio station hopes to see continued improvements to ratings in 2018, to retain its position as a top Australian broadcaster.