4 considerations to incorporate social media into your content plans

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4 Considerations to Incorporate Social Media into Your Content Plans
Photo: Khatuna, Bigstock

Running a business requires you to have a strong content strategy in place to ensure your message is reaching the right audience. Social media is a fast-growing form of marketing that is absolutely imperative if you’re looking to drive more traffic and conversions for your business.

Buying ad space in newspapers and magazines are slowly being replaced with social media strategies. Social media marketing is not only affordable, but it can enrich your audience reach more than ever before. How do you incorporate social media into your content plans? Take a look!

Integrate Social Media into Your Email Marketing Plans

Social media and email marketing have the power to go hand in hand. Not only does it help you save time, but it also helps you expand your reach. Here are a couple of things you can do to integrate social media into email marketing:

  • Upload email subscriber lists to social media
  • Retarget ads on Twitter and Facebook for users who click on emails
  • Enable your social networks to send emails on your behalf
  • Add social sharing to all emails to boost the number of shares for new pieces of content
  • Collect email addresses via social media channels to expand your reader database

Social media is an excellent way to make your email marketing more effective in the long haul. Take the time to consider how you can incorporate these strategies into your email plans for enhanced business value.

Find New Ways to Engage with Your Audience

Too many online marketers make the mistake of posting content links on social media pages and forgetting about them. While this may work for the bigwigs in the industry, it will be hard for smaller businesses looking to create more personal brands. You need to engage with your audience. Here’s how you can do it:

  • Post great content that solves problems for readers
  • Start conversations with them by posing questions and asking for feedback
  • Reply to all comments – good or bad
  • Get the audience involved in the conversation by encouraging responses

These efforts will show that your business has a personal touch by encouraging users to respond and share feedback. The more engagement you create, the more you will remain top of mind with readers.

Find a Way to Build Personal Rapport with Readers

One of the best ways to engage readers and get them invested in your business is to personalise content by addressing specific needs related to your business. This makes you seem more accessible and adds character to your offering. Here’s what you can do:

  • Research needs and queries that users related to your industry may have
  • Write content to address these specific needs
  • Converse in a manner that users easily understand
  • Deliver content with honesty – addressing challenges and turning them into opportunities
  • Use videos as part of your content strategy to build personal rapport

When people feel like you understand them and are finding ways to simplify their needs, they are more likely to trust you and will promote your content via social media. While this content may or may not translate into direct sales, it helps to create a personal rapport with your readers, which is an extremely effective long-term solution.

Change Posting Times When Necessary

One of the biggest mistakes made by marketers is to post content at the same time every day. This could limit your reach because people tend to surf on social media networks at different times in the day. Here’s what you can do:

  • Work on different posting times throughout the day to see what works best for you
  • Get some insights into the behaviour of your readers so you can drop content accordingly
  • Get feedback directly from your readers on preferred posting times
  • Sharing content multiple times can trigger reactions from people who surf at different times
  • Sharing your content multiple times on social media can generate reader reactions

If you are looking to reach as many people as possible with your content, don’t hesitate to make changes to the timelines for posting.

Several businesses publish content with the goal to enhance website traffic. But they don’t always get it from the type of content they create. The inception of social media has made a huge impact on the way you can do business, and it has shown no signs of slowing down.

With more and more social platforms being adopted, businesses will have more opportunities to deliver content to a larger audience. You must find ways to use social media effectively for your content marketing strategies, so that you reach out to more people than ever before.