Netflix just made a play, partnering up with Samsung in hopes to help them get a leg up as the stream wars continue to ravage on.
Samsung announced this week during their Samsung Unpacked event that they have made a deal with the streaming giant that will give their Galaxy smartphones some bonus Netflix original shows. The new deal will also allow Netflix to be more embedded in Samsung devices when it comes to its streaming platform.
The new partnership will allow Netflix to be opened via their Bixby voice assistant program by its users. The streaming provider will also be able to give recommendations to Samsung users with the help of Netflix being more incorporated into specific smartphone features of Samsung smartphones like Samsung Daily.
This is not the first time Samsung has teamed up with tech companies to offer a more in-depth service. Back in 2018, Samsung formed a partnership with Spotify where it saw Spotify be intrinsically integrated into the new Galaxy models. But this new partnership with Netflix is unique though.
Netflix will offer bonus content to Samsung owners that will not be available anywhere else. Content will include behind-the-scenes videos, other bonus content like companion stories that will be filmed with Samsung Galaxy S20’s brand new camera.
Shows like Netflix is a Joke, Narcos: Mexico and Elite will have some of the initial bonus content available. The streaming giant assured that bonus content for other shows will be available in the near future.
As big and as new as this partnership is, The two tech giants have had a long relationship spanning over ten years. Netflix and Samsung have worked together on marketing campaigns and other advertising ventures, but this is the first time that they have collaborated in something of this level.
Netflix’s Chief Marketing boss Jackie Lee-Joe announced their plans on the Samsung event, stating that the goal of this new partnership is to make Netflix’s viewing experience the best on Samsung devices. Lee-Joe added that because of this, more subscribers will be able to enjoy Netflix’s best-in-class content across all genres via better integration with Samsung Galaxy devices.
This maneuver by Netflix is an integral one, given that subscriber growth in America has plateaued despite the fact that the streaming company’s international growth has been going strong. This is another good move forward with how streaming competitors like Apple TV+, Disney+, and HBO Max has been burning money to ensure that they have an advantage over their competitors in the streaming race.