Kim Kardashian to change the name of her underwear line amid public outcry

Kim Kardashian to change the name of her underwear line amid public outcry
Photo: Twitter | @KimKardashian

Kim Kardashian walks back from her decision to keep Kimono as a brand name for her shapewear despite growing controversy.

Labeled the “Queen of Cultural Appropriation”, Kardashian-West is dropping the Kimono after initially defending it in a statement with The New York Times. The mogul told the news outlet that “Kimono” was meant to be “a nod to the beauty and detail that goes into a garment,” saying she has no intention to “to design or release any garments that would in any way resemble or dishonor the traditional garment.” Regarding the public’s call for her to drop the name, she said trademarking it “does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment.”

Now, Kardashian-West has finally caved in and is now planning to come up with a new brand name for her shapewear line. The reality star took to where else but social media to make the announcement. In a post on Instagram she wrote:

“entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.”

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Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.

A post shared by Kim Kardashian West (@kimkardashian) on