Still, doubting the power of social media? Do you want to know how you can use social media for small business? Then this blog is a must-read for you.
Do you know that there are around 4.2 billion active social media users around the world? So, what if you can target a large portion of this population for your business? You can do it using the right social media marketing tactics.
But using social media for marketing your brand is not as simple as it seems. It requires a lot of strategies, observation and learning to expand your business online. But if you succeed in growing your business on social media, you will receive more leads.
Before we go into marketing social media for small businesses, let’s understand a bit about social media marketing.
Social media marketing is the process of connecting with your audience through social media platforms to build a brand. When we talk about social media marketing, we mean publishing engaging content, analyzing data, interacting with followers and running ads.
Some of the popular social media platforms (at this moment) are Twitter, Instagram, Facebook, LinkedIn, YouTube, Snapchat and Pinterest. These platforms provide a ton of features that help in marketing.
Nowadays, social media platforms encourage people to use the platforms for marketing their brand. Back in the days, marketing used up many resources, so small businesses could not afford marketing. But with the arrival of social media, things have changed.
According to Statista, 92.1% of US marketers are expected to use social media for marketing purposes. So, that shows how popular social media is for businesses around the world.
There are several benefits of social media marketing. Here are a few of them:
- It helps build brand awareness.
- It increases traffic on websites.
- It helps in better promotion of products and services.
- It helps in better interaction with customers.
So, every small business should have its presence on popular social media platforms for them to grow. But to expand your business, you can hire a social media agency and need to follow the right social media tips suggested by the agency to boost engagement. The better your engagement, the better your chances of making profitable conversations.
At the same time, small businesses should also take care of cyber security matters. Especially when you are working with so many third party apps and social media platforms.
You don’t want to jeopardize essential data about your customers and company.
Now, let’s look at a few ways you can use social media marketing for expanding your business.
Social media can be a great tool for small businesses to reach out to new users. Moreover, when you create your social media ad, you can determine the kind of leads you want to target. You may also select your choice of location.
This will make your ad appear in the newsfeed of the right people. In this way, social media allows proper targeting, which will increase your chances of getting leads on social media.
LinkedIn, Instagram and Facebook have special features to run ads to acquire leads. Using this feature, you can create a custom audience and start getting leads. The best thing is you can retarget those people who interact with your ads. Also, you can use social media giveaway tool to reach relevant and maximum target audience.
In this way, you may easily get back to them again to convince them to covert. However, you need to keep an eye on data analytics every day. The data will tell you how your ads are performing, and you can adjust your budget accordingly.
For example, The House Outfit, with the help of social media marketing, grew its sales by 791.10% during the COVID-19 pandemic.
2. Build relationship with customers
Using social media for small business allows it to interact with the customers directly. If you keep interacting with the customers, you will slowly build relationships with them. It will make these customers loyal to your brand.
The fact is more than 44% of users use social media platforms to research brands. So, what if you can target them while they are researching brands. You can then speak to them and tell them more about your service or products.
During the research stage, most people go through organic content or ads. If they like or leave a comment, you should interact with them. It will show that your brand is genuine, and they will be interested in speaking to you.
However, to get new users to interact with you, you need to know how to use the right tools. For example, if you are on Facebook, you should know how to use the Facebook boost button.
When you boost your posts, it will reach new users. These new users may comment and like that post. You may then reply to them in the comment section. If they are intrigued with your brand, you will surely receive a message in the inbox.
Once you receive a message, you can carry on with a conversation and build a relationship.
Nowadays, most social media platforms such as Facebook and Instagram provide social commerce pages. These pages allow small businesses to showcase their products directly on their social media pages.
According to Insider Intelligence, in June 2020, 18.3% of US adults have bought products from Facebook marketplace. So, it’s evident that a portion of the population prefers buying from these social commerce pages.
So, you can use these shopping tools to sell your products without any website.
Social media for small businesses is a great tool to get more leads. Present-day social media platforms offer several features for small businesses. However, you need to understand your target audience and select the right social media platform.
Social media platforms can help you to post ads, connect with the audience and sell products. If you learn a few digital marketing tricks, you can easily boost your sales. Most reputed companies have a social media presence.
They use these platforms to build their brands and engage with the audience. So, if you also want to build your business, do try these ways. And don’t forget to let us know whether these work for you.
Janki Sharma is Head of Operations at N2N Digital and has over 5+ years of experience working in the marketing and sales domain. She provided innovative ideas and solutions for business growth. She loves to write on a wide range of topics like digital marketing, tech, and many more. Her efforts and market expertise has allowed her to get featured in multiple publications, including Business2Community, Vocal.Media, Datafloq, etc.