How to generate the right leads with the help of social media marketing

Many marketers use social media as a tool for brand awareness, audience engagement, and follower growth. But there is a lot more to social media. It can also help you generate more quality leads and get more conversions.

Additionally, you can use it to collect customer information and understand their preferences. In a nutshell, it has a lot to offer if you know how to leverage it.

That brings us to the next question — How can you use social media to generate more leads? In this post, we’ve listed some tactics you can use to grow your business.

1. Run referral campaigns

Have you ever tried a product or signed up for a service that your friends or family recommended? All of us have done it at some point. You may have even recommended it further to others if you had a positive experience using it.

That’s the power of referrals.

When you get recommendations from someone you trust, you’re more likely to try it. This is true especially if the person recommending it knows you well.

But how can you encourage your customers to give you referrals on social media? One of the best ways is to offer them something in return.

This could be a gift card, discount coupon, or some exclusive perks. Just make sure you are offering something valuable for the amount of effort they are putting in.

2. Partner with influencers

Influencer marketing can help you showcase your products to a highly targeted audience. Typically, influencers amass followers who trust their recommendations. When they say a few good things about your products, you can win over your audience.

Not sure how to partner with influencers?

You can sign up with an influencer discovery agency to find authentic creators in your niche to collaborate with. These platforms enable you to check the key metrics of each listed influencer so you can make an informed choice.

Engagement rate, follower count, and other metrics are important but you should also look beyond them. Ideally, you should choose to work with an influencer who holds the same values as your brand. Such a partnership will help you reach relevant audiences and also come across as organic.

Once you strike a deal with an influencer, you can ask them to write reviews, provide shoutouts, or create other types of promotional content. To drive sales, you can also ask them to share discount codes on their social media accounts.

3. Promote lead magnets

One of the best social media lead generation tactics you can use is to promote lead magnets. Think of lead magnets as freebies that you offer users in return for their contact information. These could be white papers, ebooks, templates, product trials, or other content. While they are typically used on websites, you can also promote them via social media.

Keep in mind that your resources must hold enough value for your followers on social media to give you their information willingly. Also, make it a point to highlight what users can get from the lead magnet in your posts.

4. Leverage paid social media ads

To improve the quality of leads, you can leverage paid ads on multiple social media platforms. LinkedIn, Facebook, and Instagram offer a special option to run ads specifically for lead generation. Using this option, you can reach out to a targeted audience and even create a custom audience.

Here is the best part:

You can retarget those who interact with your ads on social media platforms and reach out to them again. What’s more, you can create lookalike audiences to reach out to more people who might be interested in your products or services.

But there’s a catch:

You will need to download your lead data every few days to prevent problems like expiration on some platforms. Another easier option is to integrate third-party tools for lead generation. These tools can then help you collect data and track ad performance across various social platforms.

5. Create videos

Videos are not only highly engaging but are an ideal tool for social media lead generation. In fact, 83% of marketers claim they are great for lead generation.

Before you begin creating videos for lead generation, you need to understand your audience’s pain points and requirements. Based on that, you can create video content that caters to their needs and addresses their concerns.

You can create video tutorials, testimonials, or explainer videos that help you boost brand awareness and move leads along the funnel.

You can also make them more interesting by adding special effects, music, and animations using specialized editing tools. At the end of the video, you can also add calls-to-action that motivate viewers to take an action. You can share such social media videos on multiple social networks to gain more traction.

Another way to leverage video as a social media lead generation tool is to host a live stream during which you answer questions or get feedback. During the stream, you can highlight any special offers that you may have.

Ready to try these social media lead generation tactics?

Social media offers a ton of opportunities for marketers who want to generate quality leads. From running referral campaigns and creating promotional videos to publishing paid ads, there are a lot of different ways you can leverage these platforms for lead generation. Follow the tactics mentioned above to generate more leads on social media.

Do you have questions about any of the lead generation tactics mentioned in this post? Please mention them in the comments section.

Reena Aggarwal
Reena Aggarwal
Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.
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