If you have been disappointed by the range of plus size clothing out there, you are not alone. While many new stores are popping up online to offer a range of plus size clothing for the curvier woman, there are still far too few real plus size boutiques and clothing stores to choose from. If you’re thinking of filling this niche, there are a couple of things to take into account.
One of the first things you will need to work out before you launch your boutique clothing business is how the clothes and accessories are going to be produced. If you are handy with a needle and thread and know what it takes to create a boutique line of fashion items and accessories, then you could go down that route with some success.
Whichever way you decide to go, here are some points to consider:
Sizing and production
Your creations must fit in a specific size range, and for a plus size clothing store, this can be a little difficult to judge. Many start-up clothing retailers look for wholesalers and manufacturers to produce their clothing, and simply sell those products at a reasonable profit.
This can be accomplished more quickly than ever thanks to the huge range of suppliers in China, India and Indonesia ready and waiting to take your orders. It is important to note, however, that you may have a harder time finding the range of clothing you need to suit the latest fashion trends.
Better quality, perfect design, and exclusive style would make your products different than any other companies in the clothing industry. Unique design and hand-picked fabrics are going to set your store for a bumper year for plus size fashion. Usually, we prefer to go with the latest clothing trend for women, but many curvy ladies prefer to ditch the current trend and like to go for something bold.
The store itself
The next step is to find a physical location for your store. The plus size clothing store you create will satisfy a niche, and if you cater to your audience well, your shop will be popular. Obviously, stocking a range of clothing which covers a wide range of sizes is a good idea. Take note of the sizes and styles that other shops in the area stock and try to offer something they do not.
Furnishing and decorating your plus size store nicely will go a long way, and let your customers know that they are valued. A spacious interior with stylish dressing rooms and aisles will help to make everyone feel welcome. Flattering lighting and mirrors will also go a long way in helping your customers decide to make the purchase!
Comfort and privacy
Added extras such as having large, comfy chairs in the dressing rooms instead of tiny flat benches will make everyone feel more at home. Be attentive, but don’t hover and make sure you are nearby to help with sizing, as this is the most important part of getting clothes to look and feel right.
Many stores have sizing ranges which vary depending on the brand in question, so having clothing ranges which use real sizing parameters can be a great help for plus size women. A collection of plus size dresses for women that features a variety of formal and casual wear would flatter all figures.
Always keep a look out on large China-based wholesale websites such as DH Gate or Alibaba to get the latest fashion trends at the lowest prices and update your clothing line to keep you on-trend. If ordering large amounts of stock, you can generally get a discount per item.
Offer your customers what they want, within reason. Budget well and offer the latest fashion trends for plus size women and you will be successful. With demand so high, why not create a brand of your very own, which caters to women of all sizes and all fashions?
Emma Sneddon, a freelance writer and an independent blogger. I’m a polymath who is enthusiastic about anything related to food, travel and minimalistic lifestyle. I mostly write about sustainable and alternative living solutions. I am making my way through it with my massive amounts of coffee and a whole lot of engaging contents.