Sam Roumeliotis and his family are well aware of the lack of healthy, tasty seafood dishes in the ready-made meal sphere. Because of this, Sam combined his passion for entrepreneurship and for delicious, preservative-free meals to create Natures Catch.
Natures Catch offers home delivery of both ready to eat and ready to heat seafood dishes that are sustainably sourced and super healthy. The company is loved for its tasty, healthy meals and for giving consumers the peace of mind that there are no nasty additives in what they are eating.
Hi Sam, can you begin by telling us a bit about yourself?
I am a happily married family man with 3 children and I have over 25 years of experience running a successful business. I thrive in making ideas become a reality and creating a business from scratch. My background is in building and development, however the entrepreneurial side of me came out in my twenties when I set up bungee jumping on the Greek Islands. I am passionate about taking an idea and making it a reality.
When did you decide to create Natures Catch?
I thought it would be a good idea to create Natures Catch a few years back when we studied the ready meals space and noticed that the seafood space in ready meals was non-existent or being done very poorly. We felt we could provide the Australian consumer with another choice ie healthy seafood meals sourced from sustainable means with no nasty preservatives. We then decided to make ready to eat meals and also ready to heat meals which gave the consumer the choice to eat as is or heat the meals up.
What was the main inspiration behind developing the company?
I remember a few years back my wife telling me that it would be nice to be able to buy ready meals that tasted home-made and had no nasty preservatives so that they would make you feel good after you had eaten them. She also loved seafood and we noticed that we could not buy seafood ready meals. We thought how good would it be to buy ready to eat meals that were healthy and did not require heating.
What is the process of ordering food from Natures Catch, how does it work?
You can order online from our website and get free home delivery to the Sydney, Central Coast and Newcastle regions or buy in your local Sydney Woolworths Metro and IGA stores.
What do you think it is about Natures Catch that makes the food so popular?
Our special recipe for our salmon makes the taste amazingly yummy and it also tastes like a real home-made meal rather than a processed meal. People can taste the difference as it tastes authentic. It is gluten free, without preservatives and is light, filling and nutritious without all the nasties.
What is it that makes your company unique?
All our meals are hand made and we only use sustainably sourced seafood. This is a family business and all our meals are done with love and care. We have an A grade HACCP NSW Food Authority rating and an ISO 22000 Food Safety Management System ensuring our meals are made to the highest safety standards.
Thank you Sam for your time!
You can follow up with Sam Roumeliotis and try Natures Catch at https://naturescatch.com.au