Features of reliable brands for electrical supplies

Outlets that sell electrical supplies can appear to be ticking most of the boxes that locals would normally expect.

Amid a variety of product choice, these items are clearly labeled and shoppers can take their pick.

However, how do consumers know if their investment will be applicable for their project? Are there safety concerns? Are they marked at a higher industry rate, and if so, why?

That is why it is important for shoppers to know what makes a brand for electrical supplies reliable.

Warranty inclusion

The first step that a brand for electrical supplies can take to prove their reliability credentials is offering a comprehensive warranty on all of their product range. Faults and damage will occur from time to time and the last thing any consumer wants to do is repeat the process and double their operating costs when purchasing power tools, cabling, conduits or other items. Depending on the nature of the product these agreements can really protect the goods and ensure that individuals are not paying for the mistake of the manufacturer. From basic 12-24 month guarantees for small products to 10-20 year offerings for major investments, these inclusions are valuable.

Catering to DIY users and professional trade operators

Electrical supplies come in all different shapes and sizes. What will suit one application for a simple DIY project will not suit the needs for a professional electrician or trades professional who is working on behalf of their client. The toolkits on offer with a wide range of power tools, lugs, cables, wires, connectors, conduits, circuit breakers and motor controls will give that variety that shoppers crave. Some individuals will improve their learning and want to push the envelope for their electrical purchases, whilst others will remain with a simplistic user-friendly brand that they feel comfortable with. Both ends of the spectrum should be catered to.

Product tracking

In 2019 a reliable outlet for electrical supplies will instigate tracking software for the customer as they can be updated on where a shipped item is located in real time. This can be showcased through an app or simply through a website where a username and password can be generated. The technology is there across all industries, from food outlets to designer clothes, vehicles, IT parts and much more. It will indicate to the community that the brand understands the time pressures for certain consumers and they want to be notified about where their investment is located at any one time.

Real time advice and recommendations

That in-store personal touch can go a long way for a company dealing in electrical supplies. One of the downsides of the increase in technology and the switch towards digital globalisation is the loss of that personal touch as companies decide to cut operating costs and move customer service to an online portal. What DIY homeowners and trades professionals want more than ever is that ability to discuss the merits of a product and receive that advice and those recommendations in real time. Outlets that continue to palm off these inquiries to faceless representatives over the internet aren’t doing their consumer base any favours.

Working under the wholesaler model

Unlike average retail outlets who have to sell products at market value, wholesalers of electrical supplies can lower the per unit cost given their business model. By bringing aboard parts and units in larger quantities, they don’t need to be overly concerned with the presentation and that allows the shoppers to enjoy a marked down price. Brands can consider themselves reliable to the commercial and residential community at large if they happen to follow this model and ensure they are looking after their constituents for a lower pricing policy than competitors.

Mike Smith
Mike Smith
Executive Editor at Best in Australia. Mike has spent over a decade covering news related to business leaders and entrepreneurs around Australia and across the world. You can contact Mike here.
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