Running any business requires a great deal of strategy, including the way you are perceived online by search engines. Google considers a myriad of factors when determining whether a website or web page is high or low in quality. Certain things are important if you’re looking to make the high-quality grade. Let’s take a look!
What Makes A Web Page High In Quality For Google?
Google follows a couple of factors that help to determine whether a web page is high or low in quality. Some of the factors include:
- Uniqueness of content on a particular web page.
- Enhanced value for searchers looking to answer specific questions.
- Incoming links from external sources to a page highlighting its reference worthiness.
- Content that addresses needs of users in a manner that is easy to understand.
- Quick loading web page on any connection.
- Intuitive user interfaces for any device – whether mobile, laptop, tablet or desktop.
- Properly spelled and grammatically correct content with no errors and plagiarism.
- Transcripts and short descriptions of non-text content to explain what it contains for easy reader reference.
- Well organised and easy to consume content.
- Regular updates and clear topic focuses.
- Comprehensive coverage of topics valuable to readers.
- Reference to additional sources for information or citation of sources.
- Domain name represents the business name well.
- Reviews, case studies and testimonials to demonstrate industry authority and expertise.
- Professional design, along with consistency of style and presentation.
If someone clicks on your website and finds low quality content or irrelevant information, they are likely to click back to Google and opt for an alternative result. You probably don’t think twice about this reader action, but Google’s bots pay close attention, which will result in your web page being pushed downwards in search engine rankings.
How To Determine The Quality Of Your Web Page?
As an SEO marketer, you can follow a certain process to determine the quality of content on your web page for the best long-term results. Certain factors can help you identify the low-quality problems, so that you can remove them from your site before any permanent damage is caused.
- Engagement metrics: Consider the number of visits a landing page gets and the number of pages visited after landing. If readers bounce off immediately from the landing page, you’re not offering the best quality. If readers browse through other pages, you’re in better shape.
- Social shares: Google values social media more than ever before. If your web page content is being shared on channels like Twitter, LinkedIn and Facebook, then Google views it as addressing specific needs. On the other hand, if your content is unlikely to be shared, then Google could determine that your web page doesn’t have the best quality content.
- Unique content: You will need to check to see whether a page is indexed by typing a URL directly into the Google search bar. If you go through a plagiarism checker and notice multiple websites coming back with close or similar content, then you could have some uniqueness problems, which Google takes into account.
- User friendliness: Clear and easy to navigate through websites are most favoured by Google. On the other hand, web pages with unclear call-to-actions and too many web pages with long load times are viewed negatively and will ultimately impact your search engine optimisation efforts on Google.
- Website traffic: If you notice a distinct lack of organic and inorganic traffic, then it could be because your website isn’t appealing to readers the way it should. Make sure you include relevant keywords and phrases that better related to what readers in your industry are looking for.
If you notice that some or all of the pages on your website don’t meet these standards, quick rectification measures are important to ensure that you don’t end up with long-term penalties. This may not be an instant fix, but a gradual effort to check whether certain measures are improving your rankings or not.
How You Can Deliver A High Quality Web Page?
The quality of your website will have an effect on your SEO efforts, so you must always strive to deliver the best. A high quality web page always addresses specific needs and provides valuable content for a good user experience. Spending a significant amount of money on a page doesn’t always guarantee quality. In fact, you can create them for a small amount of money as long as you invest time and strategy into it.
If your website can say ‘yes’ to the factors listed above, then you’re well on your way to a high-quality website. On the other hand, you will have some improvements to make if you notice that your web pages lack the right content that addresses specific audience needs.
Executive Editor at Best in Australia. Mike has spent over a decade covering news related to business leaders and entrepreneurs around Australia and across the world.