Google made the unusual move to confirm rumors of the Pixel 4. This came ahead of the smartphone’s awaited release in October this year.

The multinational tech company posted news about the Pixel 4 complete with an image of the device. The photo showed a square camera bump and multiple rear cameras. This is a rare move considering that competitor companies like Apple and Samsung rarely unveil their devices prior to official conferences and events. So why did Google do it?

One of the most popular theories suggests that Google wants to avoid claims that it copied the iPhone 11’s design. Both upcoming smartphones are rumored to have a square camera bump. Because Apple’s latest smartphone is set to release a month before Pixel 4, it will be easy to make accusations.

Well, since there seems to be some interest, here you go! Wait 'til you see what it can do. #Pixel4 pic.twitter.com/RnpTNZXEI1

— Made by Google (@madebygoogle) June 12, 2019

Another theory is that Google might actually release the Pixel 4 earlier than October. It is possible that the smartphone will arrive earlier to position it closer against the competing iPhone 11. The possibility of this theory is yet another unusual move since the Pixel 3A was just announced last month. It might be too soon to release the Pixel 4 just four months after.

The last and final theory implies that Google probably just stopped caring. After all, Pixel 3 from last year was the most leaked phone at the time. Rumored specs, features, and design turned out to be accurate. Since leaks and rumors have already circulated about the Pixel 4 maybe Google just gave the public what they want, more info about their latest smartphone.