Lead Generation Philippines: 2021 & Beyond

The sales process is not for the faint of heart. It requires a wide array of skills, tools and disciplines that require creative problem-solving and the ability to find new ways to identify and connect with new opportunities. Arguably, the most important part of the process is also the toughest and most frustrating for your sales team.

Lead generation is not easy, it is not quick, and it is not an exact science for most salespeople. What it is though, is that it is vital to pipeline health, which is what makes a great salesperson. One Fortune 100 company in the US teaches its salespeople that for every prospect that gets closed, they should be followed by eight new prospects being added to their pipeline.

Outsourcing your lead generation to countries such as the Philippines will definitely have some cons – mainly giving up control. But, the most important commodity it will offer is the asset of time. Your salespeople can now do what they do best: sell. If this sounds like a good fit for your sales organization, there is really only one question left: where are you going to outsource this job function from?

The Philippines is a great place to start (and to end for that matter). Why is that you might ask? For starters, the Philippines offer a detail-oriented, focused and skilled workforce. In addition to that, they offer it at a lower cost, which is, of course, the reason to outsource in the first place. This combination allows for high-quality work at a lower cost and as a result, will free up a large portion of time for your salesforce to focus on selling.

The Philippines is home to a countless number of lead generation companies that you can easily search on your own time. Like in all of the business world, when the demand is growing, the supply soon follows. Australian organisations alike are looking for help in creating leads at a more affordable cost, and none does it better than industry-leading  lead generation outsourcing provider PITON-Global in the Philippines.

“Lead generation is so much more than sales prospecting. While prospecting is as easy as compiling a list of companies to cold call on, lead generation is much more a marketing activity that involves creating high-quality warm leads for salespeople,” says Ralf Ellspermann, CEO of PITON-Global, an award-winning lead generation outsourcing provider in the Philippines.

“Outsourcing lead generation to the Philippines will allow your company to let the experts handle it so that your salesforce can focus on closing,” he adds.

We now live in the day and age of automation. Whether through artificial intelligence or just our manual processes, the question is how do people and organizations get faster, smarter and more efficient? When it comes to lead generation, outsourcing is the answer, and the Philippines specifically is a country of huge potential. The growing local competition has created a field of highly skilled, experienced and hardworking professionals. You owe it to your company to tap into that. So better get started with outsourcing your lead generation outsourcing requirements to the Philippines today.


Samantha Rigby
Samantha Rigby
Samantha is the head of content, lifestyle and entrepreneurial columnist for Best in Australia. She is also a contributor to Forbes and SH. Prior to joining the Best in Au, she was a reporter and business journalist for local newspapers.
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