How is making email marketing great again

Email marketing can be a powerful and cost-effective way to market a business, however, many today would dismiss its viability in favour of more ‘modern’ strategies. This comes from a belief that email marketing is seen as spammy and will push people away from your business, rather than towards it.

This belief comes from people having little or no success with email marketing and blaming the method rather than their implementation of it. An email campaign that’s poorly targeted, is overly-salesy or spammy and provides no value to users is going to lose money.

One of the biggest issues that brings down the effectiveness of your email marketing campaigns is the use of messy, unverified mailing lists. Luckily, DeBounce Email Verification is changing the landscape of email marketing by providing a service that cleans up your mailing list so that it can be effective in your email marketing campaign.

How does it work?

DeBounce works by clearing your mailing list of email accounts that act as spam-traps, are invalid, disposable or are simply set up to act as a catch-all. It does this with 99.9% accuracy, enabling you to have a clean mailing list to market to.

By removing invalid, spammy or non-operational mailboxes from your mailing list, you can ensure that you aren’t paying to send emails into a black hole and that the vast majority of your email marketing will be targeted effectively. By using DeBounce, businesses can effectively reduce the overhead costs of their email marketing campaigns, making them much easier to justify.

DeBounce is also able to be integrated with other ESP accounts like MailChimp and WordPress making it incredibly easy to import existing mailing lists and clean them up.

What is the process?

DeBounce allows users to send them a TXT file containing their mailing list which is processed by the application. Any duplicate rows will be detected so that you aren’t charged to validate the same email twice.

Once submitted, the mass email checker will run and clean up all syntax, spamtraps, bounce, catch-all and disposable emails. The validation process can also be used to enrich your mailing list.

At this final stage, the cleaned mailing list is now ready for you to download and start using at your convenience. DeBounce offers flexibility with the format you download the file in and allows you to separate sections with just a few clicks.

Does my business need it?

If you’re going to pursue email marketing in any form, engaging DeBounce to ensure you have an optimal mailing list is one of the best steps you can take to ensure success and that you aren’t wasting money on emails that never have a chance of being read.

Mike Smith
Mike Smith
Executive Editor at Best in Australia. Mike has spent over a decade covering news related to business leaders and entrepreneurs around Australia and across the world. You can contact Mike here.
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