Swedish climate activist Greta Thunberg announced that she has applied to trademark her name the movement she founded, “Fridays For Future. ” The 17-year-old started the said movement in her hometown Stockholm where she goes on a school strike to protest the lack of action being taken in addressing the climate crisis. Thunberg earned global recognition for her demonstrations and later on, she became the face of the fight against climate change.
Once approved, Thunberg will be able to take legal action against people or companies attempting to commercialize her name and that of the movement.
In a post she published on Instagram, the Times Person of The Year 2019 title-holder explained that there have been attempts to impersonate her. She also mentioned how the movement is being used in scams asking people for donations.
“This action is to protect the movement and its activities. It is also needed to enable my pro bono legal help to take necessary action against people or corporations etc who are trying to use me and the movement in purposes not in line with what the movement stands for,” she wrote in a post that went live on Wednesday.
Thunberg also seeks to trademark the Swedish phrase, “Skolstrejk for klimatet” (school strike for the climate). These are the words she wrote on the placard she held since she started Fridays for Future outside the Swedish parliament.
The activist clarified in her post that while the international movement was founded by her, “It belongs to anyone taking part in it, above all the young people.”
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Impostors, trademarks, commercial interests, royalties and foundation… First: Unfortunately there are still people who are trying to impersonate me or falsely claim that they "represent" me in order to communicate with high profile people, politicians, media, artists etc. Please be aware that this is happening and be extremely suspicious if you are contacted by ”me” or someone saying they ”represent” me. I apologize to anyone who has been contacted – and even misled – by this kind of behavior. Second: My name and the #FridaysForFuture movement are constantly being used for commercial purposes without any consent whatsoever. It happens for instance in marketing, selling of products and people collecting money in my and the movement’s name. That is why I’ve applied to register my name, Fridays For Future, Skolstrejk för klimatet etc as trademarks. This action is to protect the movement and its activities. It is also needed to enable my pro bono legal help to take necessary action against people or corporations etc who are trying to use me and the movement in purposes not in line with what the movement stands for. I assure you, I and the other school strikers have absolutely no interests in trademarks. But unfortunately it needs to be done. Fridays For Future is a global movement founded by me. It belongs to anyone taking part in it, above all the young people. It can – and must – not be used for individual or commercial purposes. And third: together with my family I’m setting up a foundation. It’s already registered and existing, but it not is not yet up and running. This is strictly nonprofit of course and there are no interests in philanthropy. It is just something that is needed for handling money (book royalties, donations, prize money etc) in a completely transparent way. For instance, taxes have to be paid before we can give them away to specified purposes and charities. This takes a lot of time and work, and when the foundation is fully up and running I will tell you more. The foundation’s aim will be to promote ecological, climatic and social sustainability as well as mental health. Love/ Greta
Recently, Thunberg made waves as a speaker at the World Economic Forum in Davos where her proposed plan of action was compared to have a stark difference from that of United States President Donald Trump.