YSL Beauté Fragrance features a fresh face for their upcoming feminine scent. None other than British singer Dua Lipa.
The ‘New Rules’ hitmaker is taking the beauty world by a storm as Yves Saint Laurent’s newest fragrance ambassador. The British singer-songwriter is a perfect fit for the French luxury brand’s upcoming fragrance and she is pretty ecstatic about it. The Grammy winner told Us magazine:
“I connect so much with the campaign because of its fearlessness. I stand for the importance of being confident, strong, powerful and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do,” the Singer winner said in a statement, “and I feel that goes down very well with the same philosophy of Yves Saint Laurent’s new fragrance.”
Before YSL released a photo of Dua Lipa looking daring and absolutely fierce, the singer the singer took to Instagram to share the exciting news.
She posted a snap of herself taken under the sunset. In the caption the songstress wrote:
“The hardest secret to keep! So proud and excited to finally tell you all that I am the face of the new feminine fragrance by YSL 🖤 Thank you to the incredible @yslbeauty team for making me feel so at home, for allowing me to play a small role in helping choose the final scent and for making my dreams come true on working with a brand I love so much. So excited for you all to see the campaign that was shot by filmmaker and friend @nabil but for now here’s a little behind the scenes shot… xx”