Avengers: Endgame has officially made history as the highest-grossing movie of all time, beating out James Cameron’s Avatar.
Avatar held the title for almost a decade before Endgame finally won the race signifying a new era in the history of cinema. Marvel Studio exec Kevin Feige broke the news at the 2019 Comic-Con International: San Diego last Friday during a panel for Marvel. The exec was confident about calling the race while Endgame was behind around USD500,00 in global earnings at the time.
As of this writing, Endgame will have eclipsed Avatar’s USD2.7897 billion global revenue from 2009 to 2010. The latter was shown in over 14,000 cinemas worldwide.
Prior to this, the movie had already broken a record as the fastest film to rake in USD1 billion in global receipts.
But the real winner here is actually Disney. The production giant owns both franchises with its acquisition of Marvel Studios and 20th Century Fox. Earlier this year, Disney announced its plans to deliver a dozen movies within its Marvel, Star Wars and Avatar franchise between 2020 to 2027.
The Avengers franchise and the general Marvel Cinematic Universe became the massive international phenomenon it is today thanks to loyal fans. As Endgame was rereleased to help the film reach #1 status, fans continued to flock to the theaters to re-watch their favorite superheroes take on Thanos one more time. As an added bonus, additional never before seen takes were also included.
For die-hard fans who want a personal copy, Avengers: Endgame will hit shelves on Aug. 13.