Hollywood’s powerhouse couple is furthering their already expansive reach in entertainment.
Jada Pinkett Smith and Will Smith announced on Wednesday that they are launching a multimedia company called Westbrook Inc.
The forthcoming media venture will be behind new and existing projects from the Smiths. It is set to produce digital short and mid-form, movies and shows for traditional TV. Westbrook Inc. is set to roll out its content sometime this month.
In a joint statement, Jada and Will announced the new venture saying:
“We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space. With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world.”
Under the Westbrook Inc. umbrella, subsidiaries include Overbrook Entertainment, Red Table Talk Enterprises, Westbrook Studios, Westbrook Media, and merchandise business Good Goods.
Westbrook Studios will back projects coming from diverse talents and creatives. It will be supporting projects for Will Smith and the family’s network in Hollywood as well. On Wednesday, it also announced Steve Bender as their development finance exec.
Content from the newly formed Westbrook Studios will put an emphasis on developing feature films, TV series and documentaries from diverse voices. It will also back projects as starring vehicles for Will Smith and the family’s network within Hollywood. The studio announced Wednesday it is bringing in Steve Bender in the role of development finance.
Ben is is a senior journalist and sport columnist for Best in Australia. He previously worked for the BC and other radio stations.