Cashless payment has become a reality thanks to customized contactless payment solutions. Even before the advent of the pandemic, people started making payments online using a few taps over smartphones. These days, not only customers but also business persons prefer B2B payments online using digital payment solutions. This trend has changed the way of B2B transactions as paper cheques have widely been replaced by digital payments.
Various industry sectors use online payment methods through mobile wallets and other online means. As mobile devices have become ubiquitous, the adoption of mobile payment solutions is increasing rapidly across the world. As per the Statista report, the annual transaction value of the next-generation payment technology market is expected to cross USD 13000 B by 2022. In such a scenario, your retail business can leverage the benefits of a B2B payment solution.
The B2B payment solution offers wide and varied possibilities to retailers. This solution enables retailers to collect payments from their B2B clients efficiently and securely. For example, an apparel store has given a section of their store for a specific brand, which acts as a B2B client. Another example is a grocery store that hosts a pop-up restaurant that acts as a B2B customer. There will be endless possibilities for B2B business in other retail segments also. As a retailer, you need to choose the right B2B payment solutions to leverage all its benefits.
Here are the top five benefits of digital B2B solutions for your retail business:
When it comes to speed and safety, digital payment solutions have a slight upper hand over traditional payment methods. Advancing technology has made online B2B transactions easier and secure.
Here are the key benefits of using B2B payment solutions for your retail business.
We live in the age of mCommerce. It is, therefore, necessary for retailers to give their stakeholders and customers a facility of quick online payments. Simply put, digital payment solutions can play a vital role in the success of every retail business. As an admin, you can easily accept payment from your customers or other vendors through an advanced B2B payment solution. Also, it is possible to send a digital invoice directly to the customer’s mobile phone. The increased payment speed can improve cash flow by giving more flexibility to retailers in managing payrolls and vendor payments. In a way, quicker and convenient digital payment can assist you to grow your business.
A retail business with a B2B payment solution not only enhances trust but also assures customers that they make payments securely. Even vendors also prefer online payments as a quicker and more convenient way as compared to traditional cheque-based payments. Still, some retail businesses feel reluctant to pay by credit card or accept online payment. In the coming years, these businesses will also adopt digital payment solutions to remain competitive. These contactless payment methods are highly convenient and your customers can have multiple options to make payment for their favourite products. It can increase the retention rate and your sales. It also reduces hassles and saves a lot of time for customers and retailers alike.
Traditional payment methods cannot attract more customers. These days, tech-savvy customers or even smartphone owners want to make payments through digital payment solutions of their choice. You can reach this audience by integrating a B2B payment solution into your existing system. It also offers you an opportunity to explore new markets for expanding business and address a huge audience. It can fetch you better sales opportunities with increased profits. What’s more, it is possible to run a reward system in your mobile wallets. You can attract more customers to spend more by offering cash back, vouchers, and reward points. B2B solutions have secured PCI DSS compliance that gives ultimate security level.
Security is of paramount importance when it comes to online transactions. Digital payment solutions are highly secure than traditional ways of payments. With this, B2B payment tools bring automation to the system and reduce the financial risk by enabling your customers to pay using credit cards. The virtual terminals of digital payment solutions are built to collect Level 2 and Level 4 transaction data that include the client’s business name, address, etc. It significantly reduces the chances of fraud. The mobile wallet development company can also integrate encryption and blockchain-based features to provide additional security for online transactions.
B2B payment solutions can make online payments more convenient for vendors and customers alike. It enhances the customer’s experience over the period. Some customers prefer to pay using a credit or debit card to earn rewards thereby managing their expenses. B2B payment solutions can be developed after mapping out your customers’ journey. You can keep it as customer-centric as possible by considering the situation from the customer’s perspective. It assists you to know more about the customer’s interests and requirements. You can also grab new opportunities by offering a digital payment facility.
Another important benefit of B2B payment solutions is they can provide advanced analytics tools to get actionable insights in real-time. Such insights can help you improve your business performance and making crucial decisions. Also, the real-time analytics reports assist you to monitor daily transactions and your customer’s preferred payment method. You can improve the customer’s payment experience based on this data.
Advancing technology has touched almost all major aspects of our lifestyle. It has a major impact on the way we live and do business. Today, customers want safer, convenient, and quicker ways of online transactions and B2B payment solutions can meet this requirement effectively. With unmatched flexibility and higher security, such digital payment solutions have the potential to replace traditional ways of payment.
In a nutshell, a B2B payment solution can open up new possibilities for your retail business over the period. It facilitates you to stay competitive in this challenging and rapidly changing online payment scenario. It can also offer you new revenue streams and ways to increase customer retention with your business. All you need to make a proper strategy for your retail business and choose the most suitable B2B payment solution.
Robert jackson is a content cum digital marketer at Solution Analyst, a leading mobile app development company He is an avid reader and likes to remain updated for technological advancements in the domains of web, mobility, IoT, and emerging technologies. His articles are informative and interesting at the same time as he expresses insightful thoughts clearly.