Chief executive of Apple Tim Cook will reportedly announce three separate apps that will replace iTunes. This will finally close down the download service app after its 18-year run.

Bloomberg reported last Friday that the move follows Apple’s plans to reposition itself as a provider of entertainment service. The tech company is better known for its hardware devices and products like the iPhone, iPad and more.

Cook is expected to make the announcement as part of a keynote address at Apple’s Worldwide Developers Conference. The event takes place in San Jose, California. The conference will highlight the company’s software updates and new approaches to apps.

iTunes was launched back in the 9th of January 2001. It was created by Steve Jobs as a then-revolutionary and convenient platform for downloading and storing music. It was a step up from file sharing site, Napster and had an easy-to-use interface.

When music streaming apps like Spotify emerged, iTunes quickly became old-fashioned. The streaming model offered users either free or premium access to a catalog of over 35 million songs. This became the future of music consumption and with only 56 million paid subscribers worldwide, iTunes couldn’t catch up. Spotify claims to have 100 million paid subscribers out of its 217 million in total.

Now that Apple is planning to finally shut down iTunes, this will signify the start of a new era in music streaming. Given Apple’s track record in innovative software, it’s unlikely that the new plans will fail. We’ll see how the new separate apps will hold up on its own.