Mozilla has made the move to automatically turn on Firefox’ tracking protection feature for Windows and Android. The non-profit dialed up the feature to keep the browsing behaviors of users safe from online publishers and advertisers.

New Firefox users had the tracking protection enabled since June but Mozilla decided to keep on for everyone according to an announcement released on Tuesday.

Protection from tracking is currently the trend among browser developers. Microsoft’s Edge, Brave Software’s Brave and Apple’s Safari browsers have jumped onto the trend. Recently, Google Chrome has started to tackle the problem that has plagued users. Websites and online advertisers keep tabs on users as they browse the internet to assess their interest in targeted strategies.

“Currently over 20% of Firefox users have Enhanced Tracking Protection on. With today’s release, we expect to provide protection for 100% of ours users by default,” Mozilla wrote in a blog published Tuesday.

While the Mozilla is stepping up its game with it comes to user protection and privacy, Firefox has been in shambles behind the curtains. While many owners of personal computers opt to use the browser this hasn’t translated to smartphone users. Chrome remains to be the most popular overall making it difficult to compete. In addition to that, Mozilla’s Chief Executive Chris Beard intends to resign by the end of this year.

The tech industry as a whole has started shifting to prioritize user privacy. This follows multiple expositions on how the public’s personal information becomes highly vulnerable as advancements in tech progress.