First Riri now Gaga, Lady Gaga will soon launch her beauty brand, Haus Laboratories.
Gaga made the announcement through Haus Laboratories’ official Twitter account on Tuesday. Gaga Tweeted a promotional video where she’s heard saying:
“The last thing the world needs is another beauty brand. But that’s too bad! They say beauty is in the eye of the beholder, but at Haus Laboratories, we say, ‘Beauty’s how you see yourself. Your glam, your expression, your artistry.’”
“We want you to love yourself,” she continues. “Our house, your rules. Haus Laboratories. Battle for your life.”
OUR HAUS. YOUR RULES. Available for pre-order 7.15. @ladygaga
Music produced by BloodPop® and Tchami pic.twitter.com/XDdAk0zrUp
— Haus Labs by Lady Gaga (@hauslabs) July 9, 2019
The video also showed bold looks presumably achieved through Gaga’s upcoming line of beauty cosmetics. The Little Monsters are shaking.
Not long after the major announcement, Gaga dished out on her inspiration behind the project saying that she “never felt beautiful” when she was younger.
“When I was young, I never felt beautiful. And, as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup,” the star wrote on social media. “I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard-working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as mother become true.”
“It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come natural from within. But I’m so grateful that makeup inspired bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really I was just Born This Way.”