Kanye West on creating a sustainable design for Yeezy shoes

Kanye West has made a fine fortune out of his partnership with Adidas for his Yeezy shoe line. Yeezy predominantly contributed to his $150 million earnings last year.

Now, the rapper shares that he’s only getting started with regards to his creative ventures. The rapper intends to launch a sustainable shoe made from algae and housing inspired by George Lucas’ Star Wars.

In an interview with Forbes magazine, the entrepreneur discussed what was behind the success of his business empire that ultimately skyrocketed with 2012’s Air Yeezy II release.

“There’s a little bit of Lamborghini in everything I do,” West says. “Yeezy is the Lamborghini of shoes.”

“It was the first shoe to have the same level of impact as an Air Jordan,” the musician says of his brainchild.

In the interview, West also revealed that future concepts for the shoe’s design include incorporating algae for an environmentally-friendly touch. He says that the algae would eventually biodegrade in landfills or it could be put in contact with a certain bacteria for immediate biodegradation.

According to the Forbes feature, West’s current project includes designing his envisioned housing units for low-income classes. Where is he drawing the inspiration for these low-cost homes? The answer is in Star Wars particularly Luke Skywalker’s childhood home.

While his ideas seem far-fetched and even crazy to some, it seems that Kanye’s creative process has brought him success. He says in the interview:

“ ‘Crazy’ is a word that’s not gonna be used loosely in the future. Understand that this is actually a condition that people can end up in, be born into, driven into and go in and out. And there’s a lot of people that have been called that ‘C’ word that have ended up on this cover.”

Laura Ebeling
Laura Ebeling
Laura is a reporter and a gossip columnist for Best in Australia. She focuses on celebrities, science and social affairs in Australia and worldwide.
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