Jay-Z has major plans coming up for the entertainment to be featured in the forthcoming 2020 Super Bowl.

Last Tuesday, news broke that the billionaire rapper’s company, Roc Nation, entered a long-term pact to be the official Live Music Entertainment Strategists of the National Football League. The partnership aims to use music as a platform to support the NFL’s social justice initiative, Inspire Change.

Now, Jay-Z is sharing his strategy in advising the NFL about the artists they select who will perform at the Superbowl Half-Time Show.

2020’s NFL championship already has a confirmed schedule and venue. It will be held at the Hard Rock Stadium in Miami Gardens, Florida, on Feb. 2. However, what isn’t confirmed is who will be headlining the 2020 Super Bowl Half-Time Show. Some of the big names that have been surfacing in the rumor mill include Jennifer Lopez, Enrique Iglesias, and Pitbull because of their strong ties to the City of Miami.

While a press conference held in the Roc Nation boardroom in New York City on Wednesday, Jay-Z revealed his plans for the show. “Not in those terms. We had this conversation, you can’t go to a city, plop a showdown and then leave. Like, at least speak to the community. Speak to the guys that’s on the ground organizing things and trying to make things better, in that sort of way,” the rapper says.

When asked why he himself turned down the chance to headline this year’s half-time show, Jay-Z believes that stepping back “sparked a conversation” in the NFL referring to the Colin Kaepernick controversy.