Facebook-owned apps Instagram and WhatsApp are getting rebranded to increase awareness of the social network giant’s acquisitions. The names of the aforementioned apps will be changed to say that they are “from Facebook. ”
While those who are on track with everything tech and social media related knows that the two apps have been acquired by Facebook, we might not be able to say the same for the average user. In addition to that, the move is also in an effort to exert more control over its acquisitions. When finalized, the apps will say “Instagram from Facebook” and “WhatsApp from Facebook.”
Facebook spokeswoman Berti Thomson said in a statement last Friday, “We want to be clearer about the products and services that are part of Facebook”
Thomson says that the rebranding is currently being rolled out slowly as more users will start to see the change. This will appear on the apps’ login screens and in the descriptions posted on app stores.
The Information, who first broke the news of the rebranding, mentioned three individuals involved in the matter. The outlet reported that the move comes to the surprise of the company’s employees confused about the change.
Facebook allows Instagram and WhatsApp to operate independently and they currently don’t bear the company’s name. But, the rebranding will be the first in a series of efforts that will merge the social apps with one another in the future. Soon, users will be able to use Facebook Messenger, Instagram direct message and WhatsApp simultaneously and without the need to switch apps.
Christian is a morning reporter and technology columnist for Best in Australia. Christian has worked in the media since 2000, in a range of locations. He joined Best in Australia in 2018, and began working in Melbourne in 2019.