Nitesh Bhatia is the CEO of Just Wines. He started the company in 2012, at the age of 22 with just a desk and a laptop. Since then, Just Wines has grown to become the second largest Australian wine e-tailer in terms of product range. He first realised he wanted to be a online entrepreneur when he began reselling imported cushions on eBay to make some extra money while studying at Macquarie University. Since commencing work with the wine industry and seeing the hard work and passion that goes into making winemaking, Nitesh has become committed to supporting Australian winemakers and efficiently supplying wine to people all over Australia. Applying the principles he learned from selling on eBay, Nitesh has also dedicated his time to researching, designing and continually developing a world-class best practices customer rewards program.