Speed vs Quality of service – Which one do companies focus on?
Giorgi Mikhelidze The dilemma of speed vs quality has always been at the center of attention of different companies. Nobody…
Giorgi Mikhelidze
A psychologist’s look at SMM
In today’s world, Social media marketing (SMM) is a growing field and everyone involved in any kind of…
Why long-tail keywords are the best strategy for your Content Marketing plan
Content Marketing and SEO go hand in hand for any platform. One simply cannot exist without the other…
Top 3 cases of reactive marketing campaigns
Some of the most successful marketing campaigns come unexpectedly, much to the sorrow of marketing managers who spend…
How financial companies deal with website experience
The financial industry has been considered to be one of the most boring industries in the business world,…
Instagram without likes? What could it mean for influencer marketing?
Active social media users cannot imagine life without Instagram, but it is even harder to imagine Instagram without…
ZMOT and its usage in 2019
It is not news for marketers all around the world that marketing got very difficult. While new technologies,…
What makes people stay on websites for longer periods of time?
I have seen many bloggers, writers and website designers mull this question over for months at a time,…
The evolution of product reviews: the old, the new and the weird
When reviewing a product or posting any feedback for a service or product, platforms usually utilise the star…
Rating tables – the good, the bad and the ugly
Rating tables are some of the most important parts of a niche website. By a niche website, I…