Simon Cowell, with his Syco Entertainment banner, has inked a five-year deal with Britain’s ITV television network. The news comes amid ongoing controversy over the talent manager’s alleged offensive behavior on NBC network’s America’s Got Talent.
Under the new pact, Syco Entertainment’s shows for the next five years will be distributed by the largest commercial broadcaster in Britain. This means Britain’s Got Talent will be aired on ITV up until the year 2024. The agreement also covers singing competition, The X Factor which will make its return in 2020 according to ITV. The network offered no further details for the musical talent show according to Variety.
This news is a boost for Cowell following the controversy surrounding America’s edition of “Got Talent.” This started after fellow AGT judge Gabrielle Union exited the show. Union revealed that she was fired from the show after complaining about the show’s hostile environment behind the scenes. NBC is currently under internal investigation after other toxic culture complaints surfaced. Union and Cowell recently bumped heads after the former called out the latter’s racist remarks.
Cowell responded to news of the UK deal telling Variety:
“I am thrilled our relationship with ITV is to continue for the foreseeable future. ITV has always been home to ‘Britain’s Got Talent,’ ‘The X Factor’ – and me! – and this long-term commitment shows the mutual respect in our partnership.”
The five-year deal marks a longer agreement for Syco than the usual three-year agreements previously signed by the TV production company.
Ben is is a senior journalist and sport columnist for Best in Australia. He previously worked for the BC and other radio stations.