The Philippines has become the world’s epicentre for telemarketing outsourcing. While being on the wrong end of a telemarketing call can be a frustrating experience, for a business it provides a vital process to sustaining and growing your profit and organization. Businesses are always interested in cost control, and hosting your telemarketing services in the Philippines is a great way to combine quality and cost control.
Telemarketing is defined as a set of sales activities that help convert leads to sales over the phone or subsequent in-person or web meetings. These activities range from cold calling to general business development, to the actual act of selling.
“Sales is often a numbers game, and telemarketing is an even more aggressive testament to that. Telemarketing is one of the hardest jobs in any organisation,” says Ralf Ellspermann, CEO of PITON-Global, a leading telemarketing outsourcing provider in the Philippines.
A skilled telemarketer has a multitude of skills that allows him or her to deal with the tough and stressful environment. A successful telemarketer needs to be able to handle rejection, which is true of any salesperson. Perseverance is the name of the game here.
“You will receive about 90% noes on your solicitations and you’ll need to keep smiling and dialing. This is what we mean when we say it is a high numbers game. The more prospects you call, the more yeses you will get,” says Ellspermann.
“Telemarketers also need to have the gift of the gab. Being able to have an enthusiastic, easy-going conversation will be key to your success. Always remember that 70% of what you say on the phone is about how you say it, not what you say. Attitude is everything, so be upbeat and positive,” he adds.
Given all of the activity, you’ll need a proper infrastructure to support both your online and over-the-phone activities. While many outsourcing countries do not cover this, such is not the case for the Philippines.
In fact, reliability may be the best word to describe what makes telemarketing services in the Philippines so darn good. It’s what they have built and staked their reputation on over the last few decades – that and quality.
The Philippines has built its leading business process outsourcing industry. They have an incredibly youthful and educated workforce that provides them with skill other labor pools cannot offer. The Philippines’ rising economy provides outside countries with a cheaper alternative, but locally, telemarketers are paid quite well, which make the job very desirable.
For the last 20 years, telemarketing services in the Philippines have been developing, giving them the experience to back their skill and infrastructure. This certainly was not an overnight success story, and the experience is a huge asset in what they do. When you outsource you want to know that the company you are hiring knows what they are doing. With companies like PITON-Global, you can rest assured.