Plastic vs. Digital Gift Cards: Global players like Prezzee are banking on the $300 billion dollar digital economy

In a world where everything is digitized, gift cards are also becoming an online trend. Digital gifting is experiencing tremendous growth with a diverse number of established gift cards that provide uniqueness to the digital gifting concept. At times, people tend to misplace or leave their gift cards at home when they need them the most.  These situations are part of what inspired Prezzee to design a perfect solution for lost or forgotten gift cards and something that would change the art of gifting.

Prezzee is a digital gift card company backed by billionaire retail tycoon Mr Shaun Bonett, that makes it possible for you to buy, store, and redeem e-gift cards around Australia, USA, UK and New Zealand. Interestingly, Prezzee, which is the first gift card app in Australia, was incorporated in 2014 and has maintained its position as the leading e-gift card app over the years.

What has kept Prezzee afloat?
Shortly after the app was launched, the team at Prezzee understood that adding gift cards to a marketing mix would be a perfect way to enhance brand awareness and visibility. Soon a feature allowing people to send gift cards in bulk in the corporate market also made its debut. Since then, former David Jones Chief Operating Officer Mr Tony Karp was appointed CEO of Prezzee, and impressive things have transpired as far as the company’s gift card offerings, including greater flexibility, convenience, customization, and the ability to send Prezzee Swap Cards and digital gift cards to thousands of recipients all over the world in a split second.

It is noteworthy to mention that Prezzee does not sell physical plastic cards, only the Prezzee Swap Card and digital gift cards. When gift cards are purchased, you may choose to pick a personalized gift card with a design for every occasion. And, the recipient, then has a choice to select what they want when redeeming the e-gift card sent to their email addresses. The ultimate convenience and ease they bring, make gift cards the best option when you want to give someone a gift but don’t know what to buy.

You might be wondering why digital gifting is on the rise and gaining more popularity. First, gift cards are ideal for all occasions and have saved people who forgot about an upcoming event or an obligatory gifting problem. With Prezzee, gift cards are safe, redeemable, and easily accessible from any smartphone or device once giftees accept their e-gift card. Most importantly, they’re flexible, easier to purchase, send, and redeem.

Another great example of technology helping to bring liquidity and flexibility to the digital gift market, and look out for even more opportunities for people to redeem their cards with ease.

Samantha Rigby
Samantha Rigby
Samantha is the head of content, lifestyle and entrepreneurial columnist for Best in Australia. She is also a contributor to Forbes and SH. Prior to joining the Best in Au, she was a reporter and business journalist for local newspapers.
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